notifies customers about cancellations and opens support channels
Active automationIntegrated automation to improve communication and customer experience
Lago Beachwear uses automations and segmentation to optimize communication and recover sales in the swimwear e-commerce.
Summary: Reduces manual work in communication, increases efficiency in customer relationships, recovers sales opportunities, and maintains a healthy repurchase cycle.
A feature connected to the client's real routine.
Lago Beachwear is a women's fashion brand specializing in beachwear, focused on quality, sophisticated design, and cuts that enhance curves. It operates through Shopify e-commerce, serving women seeking style and comfort in swimwear and accessories. Improve customer communication, recover lost sales, reduce manual work, and increase customer satisfaction and loyalty.
Use automations for recovering abandoned carts, order confirmation and updates, payment reminders, and cancellation notifications. Segment by tags to send targeted messages to specific audiences, avoiding generic communication and spam.
01
Abandoned Cart Recovery
02
Confirmação automática de pedido
03
Shipping update and tracking
04
Lembretes de pagamento pendente
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed throughout the entire buying and post-purchase process, recover incomplete sales, and avoid generic communication that may deter consumers. Implement active automations for transactional messages and cart recovery, combined with tag-based segmentation to send specific messages to audiences such as new, at-risk, or inactive customers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Active automationKeep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: intensive use
Recent use: Cart Recovery: intensive use
Recent use: Order Completed: recurring use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends messages at different stages of the shopping journey
The company quickly understands where WhatsApp fits into the journey.
02
Tag segmentation identifies profiles and behaviors
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Messages are directed to specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Shopify integration keeps data up to date
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Communication prevents spam and generic messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and increases engagement
Automação reduz esforço manual e melhora eficiência
Timely messages keep customers informed and satisfied
E-commerce platform integration is essential for accurate data
Enhance segmentations for future campaigns, explore additional automations for repurchase and evaluation, and expand integration with other support channels for more agile support.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.