notifies customers about cancellations and opens the way for support
Active automationIntegrated automation to improve customer communication and experience
Lago Beachwear uses automations and segmentation to optimize communication and recover sales in its swimwear e-commerce.
Summary: Reduction of manual work in communications, increased efficiency in customer relationships, recovery of sales opportunities, and maintenance of a healthy repurchase cadence.
A feature connected to the customer's real workflow.
Lago Beachwear is a women's fashion brand specializing in beachwear, focused on quality, sophisticated design and cuts that flatter curves. It operates in e-commerce via Shopify, serving women who seek style and comfort in swimwear and accessories. Improve communication with customers, recover lost sales, reduce manual work and increase consumer satisfaction and loyalty.
Use automations for abandoned cart recovery messages, order confirmation and updates, payment reminders, and cancellation notifications. Tag-based segmentation to send targeted messages to specific audiences, avoiding generic communication and spam.
01
Abandoned cart recovery
02
Confirmação automática de pedido
03
Shipping update and tracking
04
Lembretes de pagamento pendente
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed throughout the entire purchase and post-purchase process, recover abandoned sales, and avoid generic communication that can drive customers away. Implement active automations for transactional messages and cart recovery, combined with tag-based segmentation to send targeted messages to audiences such as new, at-risk, or inactive customers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Active automationkeeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: heavy use
Recent use: Cart Recovery: high usage
Recent use: Order Completed: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends messages at stages of the purchase journey
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation identifies profiles and behaviors
This step keeps service, sales, campaign or support connected to the conversation history.
03
Messages are targeted to specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
04
Shopify integration keeps data up to date
This step keeps service, sales, campaign or support connected to the conversation history.
05
Communication prevents spam and generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation avoids generic communication and increases engagement
Automação reduz esforço manual e melhora eficiência
Timely messages keep customers informed and satisfied
Integration with e-commerce platform is essential for accurate data
Enhance audience segmentation for future campaigns, explore additional automations for repurchase and reviews, and expand integration with other support channels for faster assistance.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.