welcomes new customers with an automatic message
Active automationFrenkels uses automations and segmentation for effective, personalized communication
Frenkels integrates automation and segmentation to improve communication with fashion and accessories customers.
Summary: The solution helps keep customers informed and engaged, creates an appropriate communication cadence for different segments, reduces the team's manual effort, and prevents sending irrelevant messages.
A feature connected to the customer's real workflow.
Frenkels is an Argentine store offering fashion and accessories for men and women, including footwear, clothing, and bags. The site highlights promotions and payment options, focusing on casual and elegant fashion, serving a diverse audience. Improve customer relationships through automated and segmented messaging, keeping them informed and engaged throughout the purchase journey.
Use automations to send welcome messages to new customers, automatic confirmations for approved orders, and updates on shipping and tracking. Segmentation is applied to target specific campaigns to groups such as new customers, at-risk, inactive, and recent buyers, avoiding generic communications or spam.
01
Personalized communication
02
Redução de trabalho manual
03
Melhora no engajamento
04
Customers notified about orders and shipments
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for a diverse audience, avoiding generic messages that may be perceived as spam, while keeping customers informed throughout the purchasing process. Implement automations for key messages and use segmentation to send targeted campaigns, organizing audiences by behavior and purchase status to improve engagement and reduce manual work.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome messages, order confirmation and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation separates audiences by behavior and status
This step keeps service, sales, campaign or support connected to the conversation history.
03
Campaigns are targeted to specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform updates data automatically
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta eficiência
Keeping customers informed improves the shopping experience
Personalization strengthens relationships with different customer profiles
Expand the use of segmentation to include repurchase and review campaigns, and explore additional integrations for support and retention.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.