welcomes new customers with an automatic message
Active automationAutomation and segmentation for personalized engagement at W Ávila Joias
W Ávila Joias uses automations and segmentation to personalize communication and keep customers informed.
Summary: Reduced manual work in communication, improved customer engagement, keeping customers informed about their orders and shipments, and creating a more personalized and efficient shopping experience.
A feature connected to the customer's real workflow.
W Ávila Joias is a jewelry store located in Belo Horizonte, Minas Gerais, offering personalized jewelry, manufacturing, repair, and restoration services, with products such as wedding bands, earrings, bracelets, and necklaces in gold and precious stones. The target audience includes jewelry and semi-jewelry consumers, people seeking customized pieces, and customers interested in repair and restoration. Improve customer communication through automations that welcome new customers, confirm orders, and provide shipping updates, as well as segment the audience to avoid generic messages and spam.
Uses automations configured to send welcome messages, order confirmations, and shipping updates. Segments the audience by tags for targeted campaigns, directing messages to groups such as new customers, at-risk customers, inactive customers, and recent purchasers.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Automatic shipping and tracking update
04
Segmented communication to avoid spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure communication with customers is relevant and personalized, avoiding generic messages that may be perceived as spam, while keeping customers informed about order and shipment status. Implement automations for welcome messages, order confirmation, and shipping updates, combined with audience segmentation using tags for targeted and personalized campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic updates to customers about shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e melhora engajamento
Automation reduces manual effort and keeps customers informed
Integration with e-commerce platform enables real-time notifications
Expand the use of segmentation for repurchase and review campaigns, and integrate new support features to further enhance the customer experience.
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