Effective targeting for mass campaigns that celebrate real women

Laona uses targeted campaigns to communicate with women seeking comfort and quality, avoiding generic messages.

Fashion & accessories campanhas em massa segmentação ecommerce integration comunicação personalizada WPP Marketing

Summary: Improved campaign organization, more relevant customer communication, fewer generic messages, and potential increase in engagement and repeat purchases.

A feature connected to the customer's real workflow.

Women's fashion store offering comfortable, high-quality clothing, focused on boosting the self-esteem of real women. Operates on an integrated ecommerce platform and seeks to improve communication with its customers. Avoid generic communication and spam by sending targeted messages to segmented audiences, such as new customers, at-risk customers, inactive customers, and recent buyers, to maintain relationships and encourage repeat purchases.

Use tags to segment audiences and schedule mass campaigns via WPP Marketing, ensuring messages are targeted according to customer profile and behavior.

01 evita comunicação genérica e spam

02 organiza campanhas por segmento

03 keeps customers informed with relevant messages

04 encourages repeat purchases with personalized communication

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain efficient, personalized communication with different customer profiles without generating spam or irrelevant messages, optimizing engagement and the customer experience. Implement mass campaigns with tag-based segmentation via WPP Marketing, allowing the sending of specific messages to distinct audiences aligned with customer behavior and lifecycle stage.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

segmentação por etiquetas para separar públicos Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

bulk campaign scheduling via WPP Marketing Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

sending targeted messages based on customer profile This step keeps service, sales, campaign or support connected to the conversation history.

integração com plataforma de ecommerce para dados atualizados This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

targeted campaigns increase the relevance of communication

avoiding generic messages improves the customer experience

campaign organization makes planning and execution easier

Ecommerce integration is essential for effective segmentation

Evaluate enabling complementary automations for welcome messages, first-purchase incentives, and post-sale support to expand personalization and strengthen customer relationships.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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