Efficient segmentation for mass campaigns that value real women
Laona uses targeted campaigns to communicate with women seeking comfort and quality, avoiding generic messages.
Summary: Improvement in campaign organization, more relevant communication for customers, reduction of generic messages, and potential increase in engagement and re-purchase.
A feature connected to the client's real routine.
Women's fashion store offering comfortable, quality clothing, focused on boosting the self-esteem of real women. Operates on an integrated e-commerce platform and seeks to improve communication with its customers. Avoid generic and spam messages by sending specific messages to segmented audiences such as new customers, at-risk customers, inactives, and recent buyers to maintain relationships and stimulate re-purchase.
Use of tags to segment audiences and scheduling of mass campaigns via WPP Marketing, ensuring messages are targeted according to customer profile and behavior.
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with different customer profiles, avoiding spam or irrelevant messages, optimizing engagement and customer experience. Implementation of mass campaigns with segmentation by tags via WPP Marketing, allowing sending specific messages to different audiences, aligned with customer behavior and stage.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
Next steps in the setup.
Segmented campaigns increase communication relevance
Avoiding generic messages improves customer experience
Campaign organization facilitates planning and execution
integration with ecommerce is essential for effective segmentation
Assess the activation of complementary automations for greetings, first purchase incentives, and post-sale support, expanding personalization and engagement with the customer base.
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WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.