welcomes new customers with an automatic message
Active automationAutomation and segmentation for efficient engagement in basic fashion
Pato Pampa uses automations and segmentation for personalized communication, keeping customers informed and creating a repurchase cadence.
Summary: Reduced manual work, better organization of campaigns by segment, more relevant and personalized communication, helping to keep customers informed and create cadence for repurchase.
A feature connected to the customer's real workflow.
Pato Pampa offers basic, timeless, and versatile clothing for everyday wear with payment options and promotions, serving customers seeking casual, functional fashion. Keep customers informed, welcome new buyers, confirm orders, and create segmented communication to avoid spam and increase message relevance.
Use of automations configured to send automatic welcome messages, order confirmations and shipping updates. Tag-based segmentation to target specific campaigns to audiences such as new customers, at-risk customers or recent purchasers.
01
Automatic onboarding of new customers
02
Confirmação automática de pedidos
03
Automatic shipping and tracking update
04
Segmented communication to avoid spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam by keeping customers informed and engaged with relevant, timely messages, while reducing manual work managing communications. Implement automations for key messages and tag-based segmentation to send specific campaigns to different audiences, optimizing customer relationships and experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automação de mensagens para boas-vindas, confirmação e envio
The company quickly understands where WhatsApp fits into the journey.
02
Label-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
Sending targeted campaigns to avoid generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication and spam
Automação reduz trabalho manual e melhora experiência do cliente
Timely messages boost engagement and satisfaction
E-commerce integration simplifies communication management
Expand the use of segmentation for promotional and loyalty campaigns, and explore new automations for customer evaluation and support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.