welcomes new customers with an automatic message
Configured time: 0Smart targeting for effective communication in electronic security
Store in Tacna uses automation and segmentation to improve communication and sales of security equipment.
Summary: Improved campaign organization by segment, reduced manual work in communication, keeping customers informed, and creating a more personalized and effective audience relationship experience.
A feature connected to the customer's real workflow.
Store located in Tacna offering wholesale and retail sales of security cameras, WiFi systems, alarms, sensors, routers and smart lighting, serving homes, shops and businesses seeking electronic security solutions. Welcome new customers with automated messages to strengthen the initial relationship and segment communication for specific audiences, avoiding generic messages and spam.
Use automation configured to send welcome messages immediately after customer signup, plus tag-based segmentation to separate audiences and target campaigns according to customer profile and behavior.
01
Recepção automatizada de novos clientes
02
Segmented and personalized communication
03
Redução de trabalho manual
04
Campaign organization by audience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized contact with customers in the security electronics market, avoiding generic communication that can be perceived as spam and reducing manual work in message management. Adopt message automation to welcome new customers and segment the audience with specific tags, ensuring campaigns are targeted and relevant to each group, optimizing engagement and making it easier to track interactions.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação usa etiquetas para separar públicos
This step keeps service, sales, campaign or support connected to the conversation history.
03
Campanhas são direcionadas conforme perfil do cliente
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with Wix platform makes management easier
This step keeps service, sales, campaign or support connected to the conversation history.
05
Communication prevents generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automation improves the initial relationship with customers
Segmentação aumenta relevância das mensagens
Evitar spam é essencial para engajamento
Integração com e-commerce otimiza processos
Expand the use of automations to other stages of the purchase cycle, such as abandoned cart and repurchase messages, and explore targeted campaigns for inactive and at-risk customers to increase engagement and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
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