recover customers who started a purchase but didn’t finish
Configured time: 60 · with mediaEffective automation to keep customers informed and recover sales at RetroArt
RetroArt uses WPP Marketing automations to recover abandoned carts, confirm orders and update shipments, keeping customers engaged.
Summary: Reduction of manual work in customer communications, operational recovery of sales opportunities, keeping customers informed throughout the entire purchasing process, and efficient organization of campaigns by segment.
A feature connected to the customer's real workflow.
RetroArt is an Argentine online store offering retro and vintage-themed gifts across universes like rock, pop culture, gaming, cinema, TV series, football, Disney and anime. The target audience is fans and collectors of these themes who seek personalized gifts and special bundles. Keep customers informed during the purchase process, recover lost sales from abandoned carts and automatically confirm orders to improve the shopping experience.
Use of automations configured via WPP Marketing that send segmented messages to customers who abandoned their cart, confirm approved orders and update shipping status, ensuring relevant and timely communication.
01
recuperação de vendas perdidas
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reduction of manual work
03
targeted and relevant communication
04
continuous information about orders and shipments
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure RetroArt customers receive relevant information without message overload by recovering lost sales opportunities from cart abandonment and maintaining transparency throughout the purchase process. Implementation of WPP Marketing's abandoned cart recovery, order confirmation, and shipping update automations, with tag-based segmentation to send timely, targeted messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automation · with mediaautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Shipping: heavy use
Recent use: Cart Recovery: high usage
Recent use: Order Paid: heavy use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic sending of messages for abandoned carts after 60 minutes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
constant shipment status updates for the customer
This step keeps service, sales, campaign or support connected to the conversation history.
04
audience segmentation via labels to avoid spam
This step keeps service, sales, campaign or support connected to the conversation history.
05
integration with e-commerce platform for real-time data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e aumenta relevância
automação reduz trabalho manual e melhora eficiência operacional
Keeping customers informed builds greater trust and satisfaction
integração com e-commerce é fundamental para automações precisas
Evaluate enabling new automations, such as order cancellation, and explore segmented campaigns to increase engagement and repeat purchases across RetroArt’s different audiences.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.