recovers customers who started but did not complete a purchase
Configured time: 60 · with mediumEffective automation to keep customers informed and recover sales at RetroArt
RetroArt uses WPP Marketing automations to recover abandoned carts, confirm orders, and update shipments, keeping customers engaged.
Summary: Reduces manual work in customer communication, operational opportunity recovery, maintaining customer awareness throughout the purchase process, and efficient campaign organization by segment.
A feature connected to the client's real routine.
RetroArt is an Argentine online store offering retro and vintage-themed gifts, with themes like rock, pop culture, gaming, cinema, series, football, Disney, and anime. The target audience includes fans and collectors of these themes seeking personalized gifts and special combos. Keeps customers informed during the purchase process, recovers lost sales from abandoned carts, and automatically confirms orders to improve the shopping experience.
Use of automations configured via WPP Marketing that send segmented messages to customers who abandoned their cart, confirm approved orders, and update shipping status, ensuring relevant and timely communication.
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recuperação de vendas perdidas
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Reduction of manual work
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segmented and relevant communication
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Continuous information on orders and shipments
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure that RetroArt customers receive relevant information without message overload, recovering lost sales opportunities due to cart abandonment and maintaining transparency in the purchase process. Implements automations for abandoned cart recovery, order confirmation, and shipment updates via WPP Marketing, with tag-based segmentation to send targeted and timely messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automation · with mediumAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Shipping: intensive use
Recent use: Cart Recovery: intensive use
Recent use: Order Paid: intensive use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automatic messages sent to cart abandoners after 60 minutes
The company quickly understands where WhatsApp fits into the journey.
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Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Constant updates on shipment status for the customer
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Audience segmentation via tags to avoid spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Integration with e-commerce platform for real-time data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita comunicação genérica e aumenta relevância
automação reduz trabalho manual e melhora eficiência operacional
Keeping customers informed builds greater trust and satisfaction
integração com e-commerce é fundamental para automações precisas
Evaluate activation of new automations, such as order cancellation, and explore segmented campaigns to increase engagement and repeat purchases among RetroArt’s various audiences.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.