Trevie connects style and comfort with focused communication
Trevie uses WPP Marketing to keep clients informed and organize targeted campaigns for women's footwear.
Summary: Helps organize campaigns by segment, keeps customers informed, creates a repurchase cadence, and reduces manual work in communication.
A feature connected to the client's real routine.
Trevie is a brand focused on stylish and comfortable women's footwear, sold online with delivery across Brazil. Its target audience is women seeking style and comfort in heels, flats, and sneakers. Maintain customer awareness and engagement, creating a repurchase cadence and avoiding generic or spammy communication.
Sending mass campaigns with segmentation for specific audiences, such as new customers, at-risk customers, inactive customers, recent buyers, and top customers, using integration with the e-commerce platform to customize messages.
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoids generic communication that could cause disinterest or spam, maintaining an active and relevant relationship for different customer profiles. Implementation of segmented campaigns via WPP Marketing, with personalized messages according to profile and purchase behavior, supported by e-commerce platform integration.
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
Next steps in the setup.
Segmentation is essential to prevent spam and increase relevance
e-commerce integration facilitates customization
focused communication improves customer relationships
automating messages can optimize future processes
Explore automations for abandoned cart messages and repurchase, as well as expanding segmentation for new customer profiles.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.