Trevie connects style and comfort with focused communication
Trevie uses WPP Marketing to keep customers informed and organize targeted campaigns for women's footwear.
Summary: Helps organize campaigns by segment, keeps customers informed, creates repurchase cadence, and reduces manual work in communication.
A feature connected to the customer's real workflow.
Trevie is a brand focused on stylish, comfortable women's footwear, selling online with delivery throughout Brazil. Its target audience is women seeking style and comfort in heels, flats and sneakers. Keep customers informed and engaged by creating a repurchase cadence and avoiding generic communication or spam.
Sending mass campaigns with segmentation for specific audiences, such as new customers, at-risk customers, inactive customers, recent buyers and top customers, using integration with the e-commerce platform to personalize messages.
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication that could cause disinterest or be perceived as spam, while keeping relationships active and relevant for different customer profiles. Implement segmented campaigns via WPP Marketing, with personalized messages based on profile and purchasing behavior, supported by integration with the e-commerce platform.
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
Next steps for setup.
Segmentation is essential to avoid spam and increase relevance
e-commerce integration makes personalization easier
focused communication improves customer relationships
automating messages can streamline future processes
Explore automations for abandoned cart and repurchase messages, and expand targeting to new customer profiles.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.