recover customers who started a purchase but didn’t finish
Configured time: 60Effective automation for cart recovery and precise segmentation
Amaxxon uses automation to recover abandoned carts and segment audiences, ensuring personalized and efficient communication.
Summary: Helps recover sales opportunities, keeps customers informed about their orders and offers, organizes targeted campaigns and reduces the marketing team's manual effort.
A feature connected to the customer's real workflow.
Amaxxon is a haircare cosmetics brand that values Amazonian biodiversity and offers products approved by ANVISA, focusing on high performance for different hair types. It operates in e-commerce with an integrated platform for online sales. Recover customers who started purchases but didn't complete them, and maintain segmented communication to avoid generic messages and spam.
Automation configured to send abandoned cart recovery messages after a set time, using tag-based segmentation to separate audiences by behavior and profile, ensuring personalized and relevant messages.
01
recuperação de carrinho abandonado
02
comunicação personalizada e segmentada
03
reduction of manual work
04
improves customer relationships
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover customers who abandon carts without sending intrusive or generic communications, maintaining interest and trust among a diverse target audience in haircare cosmetics. Implement abandoned-cart recovery automation with tag-based segmentation, enabling targeted and relevant messages, reducing manual work and increasing contact efficiency.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
identification of customers who abandon the cart
The company quickly understands where WhatsApp fits into the journey.
02
automatic sending of messages after configured time
This step keeps service, sales, campaign or support connected to the conversation history.
03
use of tags to segment audiences
This step keeps service, sales, campaign or support connected to the conversation history.
04
sending targeted, relevant messages
This step keeps service, sales, campaign or support connected to the conversation history.
05
integration with e-commerce platform
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic communication and spam
automation optimizes contact with at-risk customers
integration with e-commerce simplifies processes
cart recovery increases sales opportunities
Expand the use of automations for repurchase and review campaigns, and explore complementary integrations to enhance customer support and experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.