recovers customers who started but did not complete a purchase
Configured time: 60Effective automation for cart recovery and precise segmentation
Amaxxon uses automation to recover abandoned carts and segment audiences, ensuring personalized and efficient communication.
Summary: Helps recover sales opportunities, keeps customers informed about their orders and offers, organizes targeted campaigns, and reduces manual effort for the marketing team.
A feature connected to the client's real routine.
Amaxxon is a hair cosmetics brand that values Amazonian biodiversity and offers products approved by ANVISA, focusing on high performance for different hair types. It operates in e-commerce with an integrated platform for online sales. Recover customers who started purchases but did not complete them, as well as maintain segmented communication to avoid generic messages and spam.
Automation configured to send abandoned cart recovery messages after a set period, using label segmentation to separate audiences according to behavior and profile, ensuring personalized and relevant messages.
01
recuperação de carrinho abandonado
02
comunicação personalizada e segmentada
03
Reduction of manual work
04
improvement in customer relationships
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover customers who abandon their cart without generating invasive or generic communication, maintaining the interest and trust of a diversified target audience in hair cosmetics. Implementation of abandoned cart recovery automation with label segmentation, allowing targeted and relevant message sending, reducing manual work and increasing contact efficiency.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
identification of customers who abandon the cart
The company quickly understands where WhatsApp fits into the journey.
02
automatic sending of messages after a configured time
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
use of tags to segment audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
sending targeted and relevant messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
integration with e-commerce platform
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation prevents generic communication and spam
automation optimizes contact with at-risk customers
E-commerce integration facilitates processes
cart recovery increases sales opportunities
Expand the use of automations for repurchase and review campaigns, as well as explore complementary integrations to enhance support and customer experience.
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