welcomes new customers with an automatic message
Active automation · with mediaEfficient financial management with automation and intelligent segmentation
Megwari Store uses an integrated financial platform with welcome automation and segmentation for effective communication.
Summary: Reduction of manual work in initial customer communication, improved customer experience through personalized messages, and organization of campaigns by segments, increasing relationship efficiency.
A feature connected to the customer's real workflow.
Megwari Store is a company that uses a digital financial services platform to accept payments, create flexible billing models, and manage financial transactions, serving businesses across various sectors. Welcome new customers with automated messages and maintain segmented communication to avoid spam and generic messages.
Automation configured to send welcome messages to new customers, combined with tag-based segmentation to separate audiences and specific campaigns.
01
recepciona novos clientes automaticamente
02
evita comunicação genérica e spam
03
organiza campanhas por segmentos
04
integrates financial management with marketing
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective, personalized communication for new customers and different segments, avoiding generic messages or spam, and integrate financial management with automated marketing strategies. Implement welcome automation for new customers and use tag-based segmentation to organize specific campaigns, as well as integrate with the payments platform for efficient financial management.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
segmentation uses tags to separate audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
campaigns are targeted according to the customer's profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
automation reduces manual work
Segmentation improves communication relevance
financial and marketing integration brings operational efficiency
Expand the use of automations to other stages of the relationship cycle, such as cart messages, repurchase and support, and also explore additional integrations to enrich financial and marketing management.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.