welcomes new customers with an automatic message
Active automationAutomation and segmentation for personalized engagement in pet store
Canino uses automations and segmentation for efficient communication with pet owners.
Summary: Helps recover opportunities, keeps customers informed about their orders, reduces manual work, and organizes campaigns by segment, promoting greater engagement and satisfaction.
A feature connected to the customer's real workflow.
Online store specializing in pet food and accessories, offering products for dogs and cats, focused on quality and variety for pet owners and lovers. Keep customers informed about their orders, welcome new customers, and organize segmented campaigns to avoid generic communication and spam.
Use automations for welcome messages, order confirmations and shipping updates, and segment by tags to send targeted campaigns to audiences like new customers, at‑risk customers and recent buyers.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Continuous updates on shipping and tracking
04
Segmented campaigns for specific audiences
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication with different customer profiles, avoiding generic messages and reducing manual work in contact management. Implement automations for order reception, confirmation and updates, as well as intelligent segmentation for targeted campaigns based on customers' profiles and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automação envia mensagem de boas-vindas a novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic shipping status updates and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
Sending targeted messages to groups such as new customers, at‑risk customers, and recent buyers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases relevance
Automation reduces manual effort and improves the customer experience
Integração com plataforma e-commerce é fundamental para eficiência
Personalized communication strengthens relationships with pet owners
Expand the use of segmentation for new campaigns and explore additional repurchase and review features to strengthen relationships with loyal customers.
Want to apply WPP Marketing to your company's WhatsApp?
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