automatically welcome new customers with message
Active automationSegmented communication and automations that strengthen the customer experience
Dinares uses automation and segmentation to keep customers informed and organize efficient campaigns.
Summary: Improves customer experience with timely and relevant communication, reduces manual work in message management, and organizes campaigns efficiently by segment.
A feature connected to the client's real routine.
Online store specializing in the sale of cushions and home products, with a focus on e-commerce, online payment, and nationwide shipping. Welcoming new customers, automatically confirming orders, and keeping customers informed about the shipping status, as well as organizing targeted campaigns for specific audiences.
Use of automations configured for welcome messages, order confirmation, and shipping updates; audience segmentation via tags for sending personalized campaigns, avoiding generic communication and spam.
01
welcomes new clients with automated messages
02
Automatically confirm approved orders
03
Keeps customers informed about shipping and tracking
04
avoids generic communication and spam with segmentation
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure personalized and efficient communication for different audiences without generating generic messages or spam, as well as keeping customers informed throughout the purchase and delivery process. Implementation of automations for reception, confirmation, and order updates, combined with segmentation by tags for targeted campaigns to specific audiences such as new customers, at-risk customers, and recent buyers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação de mensagens para boas-vindas, confirmação e atualização de envio
The company quickly understands where WhatsApp fits into the journey.
02
segmentação de público via etiquetas para campanhas direcionadas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
integração com plataforma de e-commerce para sincronização de dados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
sending personalized messages according to customer profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita desgaste da marca por mensagens genéricas
automação reduz trabalho manual e aumenta eficiência
clear communication during the purchase process improves customer experience
targeted campaigns generate higher engagement
Expand the use of segmentation to include repurchase and review campaigns, as well as explore new automations for support and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.