welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen the customer experience
Di-nare uses automations and segmentation to keep customers informed and organize efficient campaigns.
Summary: Improve customer experience with timely, relevant communication, reduced manual work managing messages, and efficient campaign organization by segment.
A feature connected to the customer's real workflow.
Online store specializing in selling cushions and home products, focused on e-commerce, online payments and shipping nationwide. Welcome new customers, confirm orders automatically and keep customers informed about shipment status, as well as organize targeted campaigns for specific audiences.
Use of automations configured for welcome messages, order confirmations and shipping updates; audience segmentation via tags to send personalized campaigns, avoiding generic communication and spam.
01
welcomes new customers with automated messages
02
automatically confirms approved orders
03
keeps customers informed about shipping and tracking
04
avoid generic communication and spam with segmentation
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure personalized, efficient communication for different audiences without producing generic messages or spam, while keeping customers informed throughout the purchase and delivery process. Implement automations for order intake, confirmation and updates, combined with tag-based segmentation for targeted campaigns to specific audiences such as new customers, at-risk customers and recent buyers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação de mensagens para boas-vindas, confirmação e atualização de envio
The company quickly understands where WhatsApp fits into the journey.
02
segmentação de público via etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
03
integração com plataforma de e-commerce para sincronização de dados
This step keeps service, sales, campaign or support connected to the conversation history.
04
sending personalized messages according to the customer's profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita desgaste da marca por mensagens genéricas
automação reduz trabalho manual e aumenta eficiência
clear communication during the purchase process improves the customer experience
targeted campaigns generate higher engagement
Expand targeting to include repurchase and review campaigns, and explore new automations for support and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.