welcomes new customers with an automatic message
Active automationAutomation and segmentation for efficient communication in footwear
Impulsivas uses automations and segmentation from WPP Marketing to improve communication and engagement with customers.
Summary: Helps recover sales opportunities, keeps customers informed throughout the process, reduces manual work for the team, and organizes campaigns by segments, driving greater engagement and satisfaction.
A feature connected to the customer's real workflow.
Impulsivas is an Argentine online store that sells women's and men's footwear, such as sneakers, ankle boots, and boots, with a focus on online purchase and payment. The site is integrated with the e-commerce platform used and aims to offer a fast, informative shopping experience. Improve communication with customers by automating essential messages and segmenting campaigns for specific audiences, increasing engagement and satisfaction without creating generic communication or spam.
Use configured automations to send automatic welcome messages to new customers, order confirmation for approved purchases, and updates on shipping and tracking. Campaigns are sent to audiences segmented by tags, such as new customers, at‑risk customers, inactive customers, recent buyers, and best customers.
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automates essential communication
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segments audiences for targeted campaigns
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evita comunicação genérica e spam
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keeps customers informed about orders and shipping
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed throughout the purchase and post-sale process while avoiding generic messages that may be perceived as spam, ensuring efficient and personalized communication. Implement WPP Marketing’s welcome, order confirmation, and shipping update automations, combined with tag-segmented campaigns for different customer profiles to ensure relevant and timely messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic sending of welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
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automatic update on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
tag-based campaigns for different customer groups
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação precisa aumenta a relevância das mensagens
automação reduz esforço manual e melhora experiência do cliente
manter o cliente informado gera maior confiança e engajamento
avoiding spam is essential to preserve the brand's image
Explore new automations for repurchase and review messages, and expand segmentation for even more personalized campaigns, enhancing customer retention and support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.