welcomes new customers with an automatic message
Active automationAutomation and segmentation that elevate communication with residential and commercial customers
Eletrica Dals uses automations and segmentation to improve communication, efficiency, and trust.
Summary: Reduced manual work, better-informed and more engaged customers, campaign organization by segments, and strengthened brand trust.
A feature connected to the customer's real workflow.
Eletrica Dals offers professional residential and commercial electrician services, focusing on quality, safety and efficiency. The target audience includes homeowners and business owners seeking reliable electrical solutions. The website highlights professional qualifications, responsibility and transparent communication as distinguishing features. Improve communication with customers, automate important messages and avoid generic communication, increasing operational efficiency and customer satisfaction.
Use automations configured to welcome new customers, confirm orders, and provide shipping and tracking updates. Campaigns are segmented by tags for different audiences, preventing spam and generic messages.
01
message automation for welcomes, confirmation and updates
02
audience segmentation to avoid generic communication
03
reduction of manual work
04
improved communication and transparency
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, transparent communication with diverse customers by avoiding generic messages and reducing manual work in contact management. Implement automations for welcome messages, order confirmations, and shipping updates, and use tag-based segmentation for targeted campaigns to ensure relevance and organization.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends automatic messages to new customers and confirmations
The company quickly understands where WhatsApp fits into the journey.
02
segmentation uses tags to separate audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
campaigns are targeted to specific audiences, avoiding spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with Wix makes contact management and communication easier
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
automation improves operational efficiency and customer experience
segmentação é fundamental para evitar comunicação genérica
integration with platform streamlines workflow
transparent communication strengthens customer trust
Expand the use of segmentation to new customer profiles, create reactivation and loyalty campaigns, and explore new automations for support and feedback.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.