automatically welcome new customers with message
Active automation · with mediumSegmented communication and automations that value artisanal tradition
Don Cassio Selaimen uses automations and segmentation to engage customers of artisanal knives from Brazil.
Summary: Improves customer experience with relevant communication, reduces manual message management, recovers sales opportunities, and keeps the customer informed throughout the purchase and delivery process.
A feature connected to the client's real routine.
Don Cassio Selaimen is a brand specialized in manufacturing and selling handcrafted barbecue knives, made by hand in traditional Gaucho style, serving barbecue enthusiasts and consumers who value artisanal products and regional culture. Engage customers and prospects with relevant communication, recover abandoned sales, and keep customers informed about their orders and shipments.
Use of automations to send automatic welcome messages to new customers, recover abandoned carts, confirm orders, and update shipments. Label segmentation to send specific messages to different audiences, avoiding generic communication and spam.
01
Recovery of unfinished sales
02
Personalized and segmented communication
03
Redução do trabalho manual
04
Keeping the customer informed about orders and shipments
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain effective and personalized communication with customers who value artisanal products, avoiding generic messages that may be perceived as spam, and recover initiated but incomplete sales. Implementation of automations integrated with the ecommerce for automatic messages at strategic points of the customer journey, with label segmentation to target specific campaigns according to customer profile and behavior.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Active automationKeep the customer informed about shipping and tracking
Active automation · with mediumAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends automatic messages for greetings, cart recovery, order confirmation, and shipment updates
The company quickly understands where WhatsApp fits into the journey.
02
Label segmentation divides customers into groups for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Prevents sending generic messages or spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with ecommerce for order and customer data synchronization
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication
Automation reduces manual work and speeds up communication
Keeping the customer informed increases trust and satisfaction
Aligned communication with artisanal value reinforces the brand
Further enhance segmentation for future campaigns, explore new automations for repurchase and evaluation, and integrate feedback to strengthen customer relationships.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.