welcomes new customers with an automatic message
Active automationSegmented communication and automations that keep customers informed
Secret Store uses automations and segmentation to improve customer communication and experience during renovations.
Summary: Helps keep customers informed about their orders, reduces the team's manual work, and organizes campaigns by segments to ensure relevant, personalized communication.
A feature connected to the customer's real workflow.
A Secret Store is an online fashion and accessories shop undergoing a website redesign, with password-protected access that limits detailed information. The target audience is consumers interested in fashion and accessories. Ensure customers receive relevant, up-to-date information about their orders and shipments, and create segmented communication to avoid generic messages or spam.
Use automations for welcome messages, order confirmation and shipping updates, combined with tag-based segmentation to separate audiences and specific campaigns.
01
mantém clientes informados
02
avoid generic communication
03
reduces manual work
04
organiza campanhas por segmento
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with customers despite the website being under renovation and having restricted access, avoiding generic messages that may be perceived as spam. Implement automations for essential messages and use tag-based segmentation to target specific campaigns to distinct audiences, such as new customers and customers at different stages of the purchase journey.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Welcome message automation to greet new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Atualização automática sobre envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation to separate audiences and specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita envio de mensagens genéricas e spam
Automation reduces manual work and increases efficiency
Personalized communication keeps customers engaged even during website maintenance periods
Expand the use of segmentation to include repurchase and review campaigns, and integrate new features as the site is reactivated and made available to the public.
Want to apply WPP Marketing to your company's WhatsApp?
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