automatically welcome new customers with message
Active automationSegmented communication and automations that keep customers informed
Secret Store uses automation and segmentation to improve communication and customer experience during renovation.
Summary: Helps keep customers informed about their orders, reduces manual work for the team, and organizes campaigns by segments, ensuring relevant and personalized communication.
A feature connected to the client's real routine.
The Secret Store is an online fashion and accessories store that is in the process of website renovation, with password-protected access, which limits detailed information. The target audience is consumers interested in fashion and accessories. Ensure that customers receive relevant and updated information about their orders and shipments, as well as create segmented communication to avoid generic messages or spam.
Use of automations for welcome messages, order confirmation, and shipping updates, combined with tag-based segmentation to separate audiences and specific campaigns.
01
mantém clientes informados
02
Avoids generic communication
03
reduces manual work
04
organiza campanhas por segmento
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with customers despite the site being under renovation and with restricted access, avoiding generic messages that could be perceived as spam. Implementation of automations for essential messages and use of tag segmentation to target specific campaigns to different audiences, such as new customers and customers at various purchase stages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of welcome messages to greet new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Atualização automática sobre envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Tag-based segmentation to separate audiences and specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita envio de mensagens genéricas e spam
Automation reduces manual work and increases efficiency
Personalized communication keeps customers engaged even during website maintenance periods
Expand segmentation use to include repurchase and review campaigns, as well as integrate new features as the site is reactivated and made available to the public.
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