welcomes new customers with an automatic message
Active automationPersonalized communication that values each lingerie customer
Renda-se Moda Intima uses automations and segmentation to improve the experience and retain customers.
Summary: Less manual work, customers better informed about their orders, recovery of opportunities and organization of campaigns by specific segments.
A feature connected to the customer's real workflow.
Renda-se Moda Intima is an online store specializing in women's intimates, offering bras, panties, sets, shapewear and fitness apparel, focused on women who buy intimates. Welcome new customers, confirm orders, keep customers informed about shipping, and create segmented communication to avoid generic messages or spam.
Message automation for welcome messages, order confirmations and shipping updates integrated with e-commerce, plus audience segmentation by tags for targeted campaigns.
01
essential message automation
02
advanced audience segmentation
03
evita comunicação genérica e spam
04
mantém clientes informados sobre pedidos
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication for different customer profiles, avoiding generic messages that may be ignored or treated as spam. Implement automations for essential messages and advanced segmentation for targeted campaigns, ensuring relevance and better engagement.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic sending of welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic update on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
use of labels to segment audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
sending tailored messages to each segment
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents fatigue from generic messages
automation reduces manual effort and speeds up communication
customers value clear information about orders
campanhas segmentadas aumentam relevância e engajamento
Expand the use of segmentation for new campaigns; include repurchase and review messages to increase customer retention and engagement.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.