Personalized communication that values each intimate fashion customer

Renda-se Moda Intima uses automation and segmentation to improve the experience and retain customers.

Fashion and accessories Marketing automation Audience segmentation Segmented campaigns WPP Marketing E-commerce

Summary: Reduction of manual work, more informed customers about their orders, recovery of opportunities, and organization of campaigns by specific segments.

A feature connected to the client's real routine.

Reduza Moda Íntima is an online store specializing in women's intimate fashion, offering bras, panties, sets, shapers, and fitness clothing, with a focus on women consumers of intimate fashion. Welcome new customers, confirm orders, keep customers informed about shipping, and create segmented communication to avoid generic messages or spam.

Automation of messages for greetings, order confirmations, and shipping updates integrated with e-commerce, as well as audience segmentation by tags for targeted campaigns.

01 automation of essential messages

02 advanced audience segmentation

03 evita comunicação genérica e spam

04 mantém clientes informados sobre pedidos

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain efficient and personalized communication for different customer profiles, avoiding generic messages that can be ignored or considered spam. Implement automations for essential messages and advanced segmentation for targeted campaigns, ensuring relevance and better engagement.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients Atualizacao de envio Confirmacao de pedido Customer Segmentation

Welcome for new clients

automatically welcome new customers with message

Active automation

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Confirmacao de pedido

Automatically confirm approved orders

Active automation

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

automatic sending of welcome messages to new customers The company quickly understands where WhatsApp fits into the journey.

Automatic confirmation of approved orders The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

automatic updates on shipping and tracking The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

use of tags for audience and campaign segmentation The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

sending specific messages for each segment The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation prevents wear with generic messages

automation reduces manual effort and speeds up communication

customers value clear information about orders

campanhas segmentadas aumentam relevância e engajamento

Expand the use of segmentation for new campaigns, include re-purchase messages and reviews to increase customer loyalty and engagement.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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