welcomes new customers with an automatic message
Active automationAutomation and segmentation for personalized, efficient communication
La Republica store uses automations and segmentation to engage modern men with personalized communication.
Summary: The solution helps recover sales opportunities, keeps customers informed throughout the purchase process, reduces manual work for the team, and creates a personalized communication cadence that strengthens customer relationships.
A feature connected to the customer's real workflow.
Loja La Republica is an online store offering men's clothing, footwear, and accessories for the modern man, with delivery across Brazil. The e-commerce uses the Nuvemshop platform and seeks to improve customer relationships through efficient, personalized communication. Automate customer engagement to welcome new buyers, confirm orders, and keep customers informed about shipping, as well as segment the audience for targeted campaigns, avoiding generic messages and spam.
Automations are configured to send automatic welcome messages to new customers, confirmations for approved orders, and updates about shipping and product tracking. Audience segmentation is done using tags that organize customers into specific groups for future campaigns, ensuring relevant and targeted messages.
01
recepção automática de novos clientes
02
automatic order confirmation
03
atualização automática de envio e rastreamento
04
segmentation to avoid generic communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without overwhelming them with generic or irrelevant messages, while streamlining the communication process to reduce manual work for the team. Implement automations for key messages across the purchase cycle and use tag-based segmentation to organize the audience into specific groups, enabling targeted campaigns and relevant communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagens de boas-vindas, confirmação e atualização de envio
The company quickly understands where WhatsApp fits into the journey.
02
segmentation organizes customers into groups by tags
This step keeps service, sales, campaign or support connected to the conversation history.
03
campaigns are targeted to segmented audiences
This step keeps service, sales, campaign or support connected to the conversation history.
04
Nuvemshop integration updates status automatically
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents spam and increases message relevance
automation reduces the team's operational load
comunicação personalizada fortalece o relacionamento com clientes
Expand the use of segmentation for repurchase and review campaigns, and explore new automations for support and loyalty to increase personalization and communication efficiency.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.