keeps the customer informed about shipping and tracking
Configured time: 0Human and online support with segmented communication and automated updates
ImobX Maranhão uses automation and segmentation to inform customers about properties and financing with personalized service.
Summary: Reduced manual work in communication, keeping the customer informed about their processes, and creating a more transparent and personalized experience.
A feature connected to the customer's real workflow.
ImobX Maranhão offers properties and mortgage financing with human and online support, focused on Paço do Lumiar and the entire Maranhão state, acting as a marketplace for real estate and financial services. Keep customers informed about the status of their orders and mortgages, providing a transparent and personalized experience.
Active automation that sends immediate shipping and tracking updates, combined with tag-based segmentation to target specific messages to distinct audiences, avoiding generic communication.
01
keeps customers informed
02
avoid generic communication
03
reduces manual work
04
improves customer experience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication in a real estate and financing marketplace by avoiding generic messages and keeping customers always informed. Implementation of an automated shipping update integrated with Wix, using tag-based segmentation to send specific messages to different audiences, such as buyers and financing prospects.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends immediate shipping and tracking updates
The company quickly understands where WhatsApp fits into the journey.
02
label segmentation separates audiences for specific messages
This step keeps service, sales, campaign or support connected to the conversation history.
03
integration with Wix platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
04
human agent complements automated communication
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase relevance
automation reduces manual effort and improves agility
combining human support with technology delivers a better experience
regional focus enables more personalized communication
Expand the use of segmentation for repurchase and review campaigns, and also integrate new features for support and cart messages.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.