automatically welcome new customers with message
Active automationIntelligent automation for engagement in STEM education
RoboTechMinds uses automation to welcome new clients and segmentation for targeted communication about robotics kits and workshops.
Summary: Reduction of manual work in initial communication, increased engagement of new clients, more relevant messages for segmented audiences, and strengthening of the relationship with the target audience.
A feature connected to the client's real routine.
RoboTechMinds offers STEM robotics kits, including Arduino, ESP32, and Raspberry Pi, as well as setting up STEM and ATL laboratories and conducting practical workshops in Hyderabad and the region, serving schools, young innovators, educators, and technology enthusiasts. Improve relationships with new clients through automated welcome messages and maintain segmented communication to avoid generic messages and spam.
Use automation to send automatic welcome messages to new clients, as well as segment the audience with tags for specific campaigns, ensuring each group receives relevant content according to their profile and relationship stage.
01
automação de mensagens de boas-vindas
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audience segmentation for targeted campaigns
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Reduction of manual work
04
comunicação personalizada
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage a diverse audience composed of schools, young innovators, and educators, avoiding generic communication and maintaining message relevance to strengthen relationships and encourage the use of kits and workshops. Implement automation of welcome messages to greet new clients and use tag segmentation to target specific campaigns, avoiding spam and increasing communication effectiveness.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação envia mensagem de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
use of tags for audience and campaign segmentation
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
sending specific messages for each segment
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integration with Wix platform for simplified management
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation prevents generic communication and spam
automation reduces manual effort and increases efficiency
mensagens personalizadas geram maior engajamento
technological integration facilitates marketing processes
Expand the use of automations for abandoned cart, repurchase, and support messages, as well as develop mass segmented campaigns for different customer profiles, increasing reach and personalization.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.