welcomes new customers with an automatic message
Active automationIntelligent automation for STEM engagement in education
RoboTechMinds uses automation to welcome new customers and segmentation for targeted communication about robotics kits and workshops.
Summary: Reduced manual work in initial communication, increased engagement from new customers, more relevant messages for segmented audiences, and stronger relationships with target audiences.
A feature connected to the customer's real workflow.
RoboTechMinds offers STEM robotics kits, including Arduino, ESP32 and Raspberry Pi, and also builds STEM and after-school labs and runs hands-on workshops in Hyderabad and surrounding areas, serving schools, young innovators, educators and technology enthusiasts. Improve relationships with new customers through automated welcome messages and maintain segmented communication to avoid generic messages and spam.
Use automation to automatically send welcome messages to new customers, and segment the audience with tags for specific campaigns, ensuring each group receives relevant content according to their profile and stage of the relationship.
01
automação de mensagens de boas-vindas
02
audience segmentation for targeted campaigns
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reduction of manual work
04
comunicação personalizada
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage a diverse audience made up of schools, young innovators and educators by avoiding generic communication and maintaining message relevance to strengthen relationships and encourage the use of kits and workshops. Implement welcome message automation to greet new customers and use tag-based segmentation to target specific campaigns, avoiding spam and increasing communication effectiveness.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagem de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
use of labels to segment audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
sending tailored messages to each segment
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with Wix platform for simplified management
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic communication and spam
automation reduces manual effort and increases efficiency
mensagens personalizadas geram maior engajamento
technological integration streamlines marketing processes
Expand the use of automations for abandoned cart, repurchase and support messages, and develop segmented mass campaigns for different customer profiles to broaden reach and personalization.
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