welcomes new customers with an automatic message
Active automationSegmented communication and automations that enhance the customer experience
Eloá Beauty uses WPP Marketing's automations and segmentation to improve communication and engagement.
Summary: Improve customer experience with automated, segmented communication, reduced manual work, and campaign organization by audience—keeping customers informed and engaged.
A feature connected to the customer's real workflow.
Eloá Beauty is a beauty store undergoing a revamp, focused on cosmetics and personal care products, serving consumers interested in skincare and beauty, both female and male. Improve communication with customers through automated, segmented messages to welcome them, provide updates on orders and shipping, avoid generic messages, and increase engagement.
Use automations for welcome messages, order confirmations and shipping updates, combined with audience segmentation by tags to send targeted campaigns to groups like new, at-risk or inactive customers.
01
recepciona novos clientes automaticamente
02
keeps customers informed about order and shipping status
03
evita comunicação genérica ou spam
04
organiza campanhas por segmentos específicos
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Communicate effectively with customers during a store redesign, keeping them informed and engaged without sending generic messages or over-communicating. Implement essential message automations and tag-based segmentation for targeted campaigns, integrated with the e-commerce platform to ensure personalized and relevant communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação de mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automated update about shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
audience segmentation with tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents sending generic messages and improves engagement
automations reduce manual work and increase efficiency
Keeping customers informed is essential during redesign periods
integration with e-commerce platform simplifies operations
Expand the use of targeted campaigns to other stages of the purchase cycle, explore new automations for repurchase and review, and monitor the store's progress after the redesign.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.