automatically welcome new customers with message
Active automationSegmented communication and automations that improve the customer experience
Eloá Beauty uses automation and segmentation from WPP Marketing to improve communication and engagement.
Summary: Improvement in customer experience with automated and segmented communication, reduction of manual work, and organization of campaigns by audience, keeping customers informed and engaged.
A feature connected to the client's real routine.
Eloá Beauty is a beauty store under rebranding, focused on cosmetic and personal care products, serving consumers interested in skincare and beauty, both female and male. Enhance communication with customers through automatic and segmented messages to welcome, inform about orders and shipping, avoiding generic messages and increasing engagement.
Use of automations for welcome messages, order confirmation, and shipping updates, combined with audience segmentation by tags to send specific campaigns to groups such as new, at-risk, or inactive customers.
01
recepciona novos clientes automaticamente
02
keeps customers informed about order and shipping status
03
evita comunicação genérica ou spam
04
organiza campanhas por segmentos específicos
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Communicate efficiently with customers during the store rebranding, keeping them informed and engaged without generating generic messages or excessive communication. Implementation of essential message automations and segmentation by tags for specific campaigns, integrated with the e-commerce platform, ensuring personalized and relevant communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação de mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
automated updates on shipping and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
audience segmentation with tags for targeted campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation prevents sending generic messages and improves engagement
automations reduce manual work and increase efficiency
keeping customers informed is essential during rebranding periods
integration with e-commerce platform facilitates operation
Expand the use of segmented campaigns to other stages of the purchase cycle, explore new automations for repurchase and review, and monitor the store's evolution after rebranding.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.