notifies customers about cancellations and opens the way for support
Active automationAutomation to keep customers informed and speed up processes in Demeva
Demeva uses automations for order updates, confirmations, cancellations, and purchase incentives, ensuring clear and efficient communication.
Summary: Reduced manual work for the team, increased transparency in the purchasing process, more informed customers and faster automated service.
A feature connected to the customer's real workflow.
Demeva manufactures disposable surgical garments for hospitals and healthcare professionals, focusing on sterile products and protection for hospital use. The target audience is hospitals, medical centers and healthcare professionals who require reliable products and efficient communication. Improve customer communication during the purchase process, ensure clear information about orders, cancellations and shipments, and encourage first-time purchases from new customers.
Message automation triggered by specific events: automatic confirmation of approved orders, immediate notice in case of cancellation, continuous shipping updates, and targeted incentives to encourage first purchase.
01
Redução do trabalho manual
02
Clear and agile communication
03
Customer-reported maintenance
04
Faster customer service
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customers are always informed about order status and that the purchase process is fast and transparent, minimizing questions and manual rework. Implement automations for order confirmation, cancellation, shipping updates, and incentives for first-time purchases, ensuring quick and effective communication throughout the customer journey.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationHow it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Confirmação automática de pedidos aprovados
The company quickly understands where WhatsApp fits into the journey.
02
Immediate order cancellation notice
This step keeps service, sales, campaign or support connected to the conversation history.
03
Atualização constante sobre envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
Welcome message to encourage new customers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automation improves the customer experience by maintaining continuous communication
E-commerce integration streamlines information flow
Segmented communication prevents spam and generic messages
Automation reduces rework and increases operational efficiency
Evaluate the implementation of segmentation for future campaigns and explore additional automations, such as abandoned cart recovery, to deepen relationships and increase sales.
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