Automation to keep customers informed and streamline processes at Demeva

Demeva uses automations for order updates, confirmation, cancellation, and purchase encouragement, ensuring clear and efficient communication.

Health and supplements Automação Order confirmation Order cancellation Shipment update Purchase incentive

Summary: Reduces manual team work, increases transparency in the purchase process, makes customers more informed, and speeds up automatic service.

A feature connected to the client's real routine.

Demeva manufactures disposable surgical clothing for hospitals and healthcare professionals, focusing on sterile products and protection for hospital use. The target audience includes hospitals, medical centers, and healthcare professionals demanding reliable products and efficient communication. Improve communication with clients during the purchase process, ensure clear information about orders, cancellations, and shipments, and encourage first-time purchases for new clients.

Event-driven automation of messages: automatic confirmation of approved orders, immediate notification in case of cancellations, ongoing updates on shipping, and targeted encouragement to stimulate the first purchase.

01 Redução do trabalho manual

02 Clear and agile communication

03 Keeping the customer informed

04 Speed in service

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure customers are always informed about order status and that the purchasing process is quick and transparent, minimizing doubts and manual rework. Implementation of automations for order confirmation, cancellation, shipment update, and first purchase encouragement, ensuring quick and effective communication throughout the customer journey.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Order cancellation First purchase incentive Atualizacao de envio Confirmacao de pedido

Order cancellation

notifies customers about cancellations and opens support channels

Active automation

First purchase incentive

Stimulates the customer when they show interest

Active automation

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Confirmacao de pedido

Automatically confirm approved orders

Active automation

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

Confirmação automática de pedidos aprovados The company quickly understands where WhatsApp fits into the journey.

Immediate notification of order cancellation The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Atualização constante sobre envio e rastreamento The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Encouragement message for new customers The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Automation enhances the customer experience by maintaining continuous communication

Integration with e-commerce facilitates information flow

Segmented communication avoids spam and generic messages

Automation reduces rework and increases operational efficiency

Assess the implementation of segmentation for future campaigns and explore additional automations, such as abandoned cart recovery, to enhance relationships and sales.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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