welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen customer relationships
Vsclean uses automations and segmentation to inform and engage customers with personalized messages.
Summary: Reduction of manual work, improved communication with customers, sustained engagement, and organization of campaigns by specific segments.
A feature connected to the customer's real workflow.
Vsclean is a store focused on hygiene and cleaning products for home and commercial use, operating since 2013 with an emphasis on product quality and customer service. Keep customers informed and engaged through personalized communication, strengthening relationships and streamlining the purchasing process.
Use automations to send welcome messages to new customers, automatic confirmations for approved orders, and shipping updates with tracking. Segmentation is applied to target specific campaigns to distinct audiences, avoiding generic communication and spam.
01
Personalized communication
02
Redução de trabalho manual
03
Customer-reported maintenance
04
Evita mensagens genéricas e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam while keeping customers informed and engaged, and reduce manual work managing messages and order follow-up. Implement message automations for key stages of the customer journey and detailed segmentation for campaigns, promoting personalized and efficient communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Welcome message automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic shipping and tracking update
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmentação por etiquetas para públicos distintos
This step keeps service, sales, campaign or support connected to the conversation history.
05
Sending targeted messages based on customer profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e melhora engajamento
Automação reduz trabalho manual e erros
Keeping customers informed strengthens relationships
Integration with e-commerce platform streamlines processes
Expand the use of segmentation for new campaigns, explore additional repurchase and review features, and enhance integrations for greater automation.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.