welcomes new customers with an automatic message
Active automationSegmented communication that values pets' health
Guaurritas uses automations and segmentation to engage customers with natural snacks for dogs and cats.
Summary: Reduced manual work in communication, increased customer satisfaction from receiving relevant and timely information, and better organization of campaigns by segment.
A feature connected to the customer's real workflow.
Guaurritas Cuisine produces natural snacks, petcakes and accessories for dogs and cats, focusing on healthy ingredients and shipping throughout Mexico. The target audience is pet owners and pet lovers seeking natural, high-quality products. Keep customers informed, engaged and satisfied through personalized, automated communication that values pet health and the shopping experience.
Message automation to welcome new customers, confirm orders and provide shipping updates, combined with segmentation that separates audiences to avoid generic messages or spam.
01
recepção automática de novos clientes
02
quick, automatic order confirmation
03
constant updates on shipping and tracking
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customer communication is personalized and relevant, avoiding generic messages that could be perceived as spam, while keeping the customer informed throughout the entire purchase process. Implement automations for welcome messages, order confirmation and shipping updates, along with tagging-based segmentation to target specific campaigns to distinct audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagens de boas-vindas a novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation after order approval
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic shipping status update
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
05
envio de mensagens específicas para diferentes perfis de clientes
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita desgaste com mensagens irrelevantes
automação reduz trabalho manual e agiliza comunicação
customers value clear, up-to-date information
personalization increases engagement and satisfaction
Expand the use of segmentation for repurchase and review campaigns, and integrate new features for customer support and ongoing loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.