automatically welcome new customers with message
Active automationTargeted communication that values pet health
Guaurritas uses automation and segmentation to engage customers with natural snacks for dogs and cats.
Summary: Reduction of manual work in communication, greater customer satisfaction by receiving relevant and timely information, as well as better organization of campaigns by segment.
A feature connected to the client's real routine.
Guaurritas Cuisine produces natural snacks, petcakes, and accessories for dogs and cats, focusing on healthy ingredients and shipping throughout Mexico. The target audience is pet owners and enthusiasts seeking natural and quality products. Keep customers informed, engaged, and satisfied through personalized and automated communication, emphasizing pet health and the shopping experience.
Message automation to welcome new customers, confirm orders, and update on shipping, combined with segmentation that separates audiences to avoid generic messages or spam.
01
recepção automática de novos clientes
02
quick and automatic order confirmation
03
Constant updates on shipping and tracking
04
evita comunicação genérica e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure that communication with customers is personalized and relevant, avoiding generic messages that could be perceived as spam, while keeping the customer informed throughout the purchase process. Implement automations for greetings, order confirmation, and shipping updates, along with segmentation by tags to direct specific campaigns to different audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação envia mensagens de boas-vindas a novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation after order approval
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
automatic shipping status updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
segmentação por etiquetas para campanhas direcionadas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
envio de mensagens específicas para diferentes perfis de clientes
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita desgaste com mensagens irrelevantes
automação reduz trabalho manual e agiliza comunicação
customers value clear and updated information
personalization increases engagement and satisfaction
Expand the use of segmentation for repurchase and review campaigns, as well as integrate new features for customer support and ongoing loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.