automatically welcome new customers with message
Active automationIntegrated automation for segmented and efficient communication
OrvenTech uses automations and segmentation to improve communication and customer experience in your multi-brand marketplace.
Summary: Reduction of manual work in communication, increased efficiency in recovering sales opportunities, keeping customers informed about their orders and shipments, and creating a structured cadence for repurchase and loyalty.
A feature connected to the client's real routine.
OrvenTech is an Argentine online store that offers a wide catalog of products across various categories such as tools, technology, bazaar, health and beauty, children's products, and pet supplies. The site offers conveniences like online payment, free shipping, and discounts, reinforcing the multi-brand marketplace model. Improve communication with customers by avoiding generic messages, automate customer service and post-sale processes, and create an efficient cadence for repurchase and loyalty.
OrvenTech uses automations configured to welcome new customers, recover abandoned carts, confirm orders, update shipping status, and request reviews after purchase. Additionally, it segments the audience to send targeted campaigns, avoiding spam and generic communication.
01
recuperação de oportunidades de venda
02
Reduction of manual work
03
manutenção do cliente informado
04
comunicação segmentada e personalizada
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage efficient and personalized communication for a marketplace with multiple categories and a diverse audience, avoiding generic messages and reducing manual effort in campaign management and customer service. Implement automations for key stages of the customer journey and segment by tags for targeted campaigns, ensuring relevant and timely communication for different customer profiles.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Request review after the purchase experience
Configured time: 7recovers customers who started but did not complete a purchase
Configured time: 60Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação de mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic recovery of abandoned carts
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
atualização automática do status de envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
solicitação automática de avaliação após a compra
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
audience segmentation by tags for targeted campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation prevents generic communication and spam
automation reduces manual effort and increases efficiency
keeping customers informed improves shopping experience
structured repurchase cadence helps in loyalty
Expand the use of segmentation for new specific campaigns, integrate new automated support features, and explore analytics to further optimize message personalization.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.