welcomes new customers with an automatic message
Active automationIntegrated automation for segmented, efficient communication
OrvenTech uses automations and segmentation to improve customer communication and experience in its multi-brand marketplace.
Summary: Reduction of manual work in communication, increased efficiency in recovering sales opportunities, keeping customers informed about their orders and shipments, and creating a structured cadence for repurchase and loyalty.
A feature connected to the customer's real workflow.
OrvenTech is an Argentine online store offering a wide catalog of products across categories such as tools, technology, home goods, health & beauty, children's items, and pet supplies. The site provides conveniences like online payment, free shipping and discounts, reinforcing its multi-brand marketplace model. Improve communication with customers by avoiding generic messages, automate support and after-sales processes, and create an effective cadence for repurchase and customer loyalty.
OrvenTech uses configured automations to welcome new customers, recover abandoned carts, confirm orders, update shipping statuses, and request reviews after purchase. It also segments the audience to send targeted campaigns, avoiding spam and generic communication.
01
recuperação de oportunidades de venda
02
reduction of manual work
03
manutenção do cliente informado
04
comunicação segmentada e personalizada
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage efficient, personalized communication for a marketplace with multiple categories and a diverse audience, avoiding generic messages and reducing manual effort in campaign and support management. Implement automations for key stages of the customer journey and tag-based segmentation for targeted campaigns, ensuring relevant and timely communication for different customer profiles.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
asks for a review after the purchase experience
Configured time: 7recover customers who started a purchase but didn’t finish
Configured time: 60keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação de mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic abandoned cart recovery
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
04
atualização automática do status de envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
05
solicitação automática de avaliação após a compra
This step keeps service, sales, campaign or support connected to the conversation history.
06
audience segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic communication and spam
automation reduces manual effort and increases efficiency
keeping customers informed improves the shopping experience
structured repurchase cadence helps with customer retention
Expand the use of segmentations for new targeted campaigns, integrate new automated support features, and explore analytics to further optimize message personalization.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.