automatically welcome new customers with message
Active automationSegmented and automated communication for lovers of artisanal coffee
Betel Coffee uses automation and segmentation to engage customers and value its family tradition.
Summary: Reduction of manual work in communication, improvement in customer engagement, maintaining an informed database, and creating a more efficient and segmented repurchase routine.
A feature connected to the client's real routine.
Café Betel is a traditional family producer of 100% Arabica artisanal coffees, located in Jacutinga, Minas Gerais, that values quality, freshness, and tradition in its products, selling directly to the end consumer. Welcoming new customers with automated messages and maintaining segmented communication to avoid generic messages and spam, strengthening the relationship and encouraging repurchase.
Active automation of welcome messages for new customers, combined with the use of label segmentation to target specific campaigns to different audiences, such as new, inactive, and best customers.
01
Automatically greets new customers
02
Avoids generic communication and spam
03
Keeps customers informed
04
Cria cadência de recompra
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain personalized communication with customers, avoiding generic messages that can be perceived as spam, and create a repurchase cadence aligned with the profile of artisanal coffee consumers. Implement welcome automation to greet new customers and use label segmentation to organize specific campaigns, ensuring each audience receives relevant messages at the right time.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends a welcome message to new clients
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags separates audiences for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Personalized communication according to the customer's profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Automation facilitates the initial relationship with the customer
Segmentation is essential to avoid irrelevant messages
Integration with e-commerce ensures updated data for communication
Explore new automations for abandoned cart and repurchase messages, expand segmentation for at-risk and inactive audiences, and integrate reviews and support to further strengthen the customer experience.
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