welcomes new customers with an automatic message
Active automationSegmented, automated messaging for specialty coffee lovers
Café Betel uses automations and segmentation to engage customers and showcase its family tradition.
Summary: Reduction of manual work in communications, improved customer engagement, keeping the database informed, and creating a more efficient and segmented repurchase routine.
A feature connected to the customer's real workflow.
Café Betel is a traditional family-owned producer of artisanal 100% Arabica coffees based in Jacutinga, Minas Gerais, that values quality, freshness and tradition in its products, selling directly to the end consumer. Greet new customers with automated messages and maintain segmented communication to avoid generic messages and spam, strengthening relationships and encouraging repeat purchases.
Active automation of welcome messages for new customers, combined with tag-based segmentation to target specific campaigns to distinct audiences, such as new customers, inactive customers, and best customers.
01
Automatically greets new customers
02
Avoid generic communication and spam
03
Keeps customers informed
04
Cria cadência de recompra
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain personalized communication with customers, avoiding generic messages that may be perceived as spam, and create a repurchase cadence aligned with the profile of specialty coffee consumers. Implement a welcome automation to greet new customers and use tagging-based segmentation to organize targeted campaigns, ensuring each audience receives relevant messages at the right time.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation separates audiences for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Personalized communication according to the customer's profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automation makes the initial customer engagement easier
Segmentation is essential to avoid irrelevant messages
E-commerce integration ensures up-to-date data for communication
Explore new automations for abandoned cart and repurchase messages, expand segmentations for at-risk and inactive audiences, and integrate reviews and support to further strengthen the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.