recover customers who started a purchase but didn’t finish
Configured time: 60Cart recovery and segmentation for rugby and hockey clubs
Webb Ellis uses automation to recover abandoned carts and segments audiences for efficient communication.
Summary: Helps recover sales opportunities, reduces manual work, and keeps customers informed with segmented, efficient communication.
A feature connected to the customer's real workflow.
Licensor of rugby and hockey apparel for clubs in Argentina, with a strong presence in over 110 clubs and a focus on segmented audiences such as clubs, athletes and coaches. Recover customers who started a purchase but didn’t complete it, avoiding generic communication and increasing contact efficiency.
Active automation that sends specific messages to customers who abandoned their cart after a configured time, using tag-based segmentation to separate audiences such as new customers, at-risk, inactive, and recent buyers.
01
Abandoned cart recovery
02
Segmented and personalized communication
03
Redução do trabalho manual
04
Integração com plataforma de e-commerce
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep communication relevant for different club and athlete audiences by avoiding generic messages and reducing manual work in sales recovery. Implement cart recovery automation with tagging-based segmentation to ensure personalized messages for specific audiences and integration with the e-commerce platform.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Identification of customers who abandoned their cart
The company quickly understands where WhatsApp fits into the journey.
02
Envio automático de mensagens após tempo configurado
This step keeps service, sales, campaign or support connected to the conversation history.
03
Label-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
04
Personalized communication for different profiles
This step keeps service, sales, campaign or support connected to the conversation history.
05
Monitoring and adjusting the automation based on responses
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta eficiência
Integração com plataforma facilita o fluxo de dados
Mensagens personalizadas melhoram o engajamento
Expand use of segmentation for mass campaigns and explore other automations for support and repurchase, expanding the cadence of personalized communication.
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