welcomes new customers with an automatic message
Configured time: 0Segmented communication that rewards Pokémon collectors and fans
GamebrCard uses automations and segmentation to deliver reliable support and encourage purchases from Pokémon collectors.
Summary: Reduced manual work in support, higher customer engagement, faster order confirmations and personalized communication that highlights the collector profile.
A feature connected to the customer's real workflow.
GamebrCard is an online store specializing in Pokémon products, focused on collectors and fans of the franchise, offering secure purchases, quality products, and reliable support. Improve customer relationships, increase engagement, and encourage purchases through segmented communication and automations.
Welcome message automation for new customers, incentives for first purchase at the moment of interest, and automatic confirmation of approved orders. Tag-based segmentation to send specific messages to audiences such as new customers, recent buyers and loyal customers, avoiding generic communication.
01
recepciona novos clientes automaticamente
02
estimula a primeira compra no momento certo
03
automatically confirm orders
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Serve a discerning collector audience with relevant, personalized communication—without producing generic messages or spam. Implement message automations combined with tag-based segmentation to ensure each audience receives appropriate, timely content.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Configured time: 0automatically confirms approved orders
Configured time: 0Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
message automations enabled for welcome, purchase encouragement, and order confirmation
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para separar públicos e campanhas
This step keeps service, sales, campaign or support connected to the conversation history.
03
envio de mensagens específicas para diferentes perfis de clientes
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with e-commerce platform for automatic updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase relevance
automação reduz esforço manual e melhora experiência do cliente
personalized communication enhances the collector profile
ecommerce integration streamlines information flow
Expand targeting to include at‑risk audiences and inactive customers, and explore targeted mass campaigns for special promotions.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.