welcomes new customers with an automatic message
Active automationSegmented communication that keeps customers informed and engaged
Espaciovivo uses automations and segmentation to improve communication with household utilities customers.
Summary: Operational improvement in recovering sales opportunities, reducing manual work in communication, keeping customers informed about their orders and payments, and organizing campaigns by strategic segments.
A feature connected to the customer's real workflow.
Espaciovivo is an Argentine online store that sells organizers, bundles and home appliances, offering online payment and free shipping throughout the country. Improve customer relationships, recover abandoned carts, notify about orders and payments, and create an efficient repurchase cadence.
Use of automations configured for welcome messages, abandoned cart recovery, shipping updates, pending payment reminders and order confirmation, plus mass campaigns segmented by tags to avoid generic communication and spam.
01
abandoned cart recovery
02
automated, personalized communication
03
reduction of manual work
04
updated information about orders and payments
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure relevant, personalized communication in an online home goods store to increase engagement and reduce cart abandonment without overloading the team with manual tasks. Implement WPP Marketing automations for automated messages and use segmentation for mass campaigns, avoiding generic messages and focusing on specific audiences for greater effectiveness.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60 · with mediakeeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
message automation for welcome, cart recovery, shipping update, pending payment and order confirmation
This step keeps service, sales, campaign or support connected to the conversation history.
04
label-based segmentation for targeted mass campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
06
sending relevant messages to specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and improves engagement
automation reduces manual team effort
Keeping customers informed increases trust and satisfaction
one-off campaigns help recover sales and stay in touch
Improve the use of targeted campaigns with increased frequency, explore new automations for repurchase and review, and continue integrating processes to further optimize customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.