automatically welcome new customers with message
Active automationSegmented communication keeps customers informed and engaged
Espaciovivo uses automation and segmentation to improve communication with household utility customers.
Summary: Operational improvement in recovering sales opportunities, reduction of manual work in communication, keeping customers informed about their orders and payments, and organizing campaigns by strategic segments.
A feature connected to the client's real routine.
Espaciovivo is an Argentine online store that sells organizers, combos, and household appliances, offering online payment and free shipping nationwide. Improve customer relationships, recover abandoned carts, inform about orders and payments, and create an efficient repurchase cadence.
Use of automations configured for welcome messages, abandoned cart recovery, shipping updates, pending payment reminders, and order confirmation, as well as mass campaigns segmented by tags that avoid generic communication and spam.
01
recuperação de carrinho abandonado
02
automated and personalized communication
03
Reduction of manual work
04
informação atualizada sobre pedidos e pagamentos
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure relevant and personalized communication in an online household goods store to increase engagement and reduce cart abandonment without overloading the team with manual tasks. Implementation of WPP Marketing automations for automated messages and segmentation for mass campaigns, avoiding generic messages and focusing on specific audiences for greater effectiveness.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60 · with mediumKeep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
automation of messages for welcome, cart recovery, shipping updates, pending payment, and order confirmation
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
segmentation by tags for targeted mass campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
integração com plataforma de e-commerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
sending relevant messages to specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita comunicação genérica e melhora o engajamento
automation reduces manual effort of the team
keeping customers informed increases trust and satisfaction
timely campaigns help recover sales and maintain contact
Enhance the use of segmented campaigns with higher frequency, explore new automations for repurchase and review, and continue integrating processes to further optimize customer relationships.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.