recovers customers who started but did not complete a purchase
Configured time: 60Effective automation to recover customers and prevent cart abandonment
Quarta Active uses automation to recover abandoned carts and segmentation for personalized communication.
Summary: Helps recover sales opportunities, keeps customers informed about their carts, reduces manual work for the team, and creates a more efficient repurchase cadence.
A feature connected to the client's real routine.
Quarta Active is a women's fitness fashion brand that offers gym wear focused on high support and zero transparency, ideal for training and daily routines. Its target audience is women who engage in physical activities and seek comfortable and sustainable fitness clothing. Recover customers who started the purchase on the website but did not complete it, reducing cart abandonment and increasing conversion chances.
Automation sends personalized messages to customers who abandoned their cart after a set time, encouraging them to complete the purchase. Segmentation avoids generic communication, directing specific messages to different audiences.
01
Recupera clientes que abandonaram o carrinho
02
Avoids generic communication and spam
03
Keeps customers informed
04
Reduz trabalho manual
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment and increase conversion without overwhelming customers with generic or excessive messages. Implement abandoned cart recovery automation with advanced segmentation to send personalized and relevant messages, respecting the customer experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Identifies customers who abandoned the cart
The company quickly understands where WhatsApp fits into the journey.
02
Envia mensagens automáticas após tempo configurado
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Segments audiences with tags for personalization
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Encourages purchase completion without overwhelming the customer
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid spam and improve engagement
Automação reduz esforço manual e aumenta eficiência
Personalized communication strengthens customer relationships
Expand segmentation use to other campaigns, explore additional automations for repurchase and review, and integrate new features for customer support.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.