recover customers who started a purchase but didn’t finish
Configured time: 60Effective automation to recover customers and prevent cart abandonment
Quarta Active uses automation to recover abandoned carts and segmentation for personalized communication.
Summary: Helps recover sales opportunities, keeps customers informed about their carts, reduces the team’s manual work, and creates a more efficient repurchase cadence.
A feature connected to the customer's real workflow.
Quarta Active is a women's fitness fashion brand that offers gymwear focused on high support and zero transparency, ideal for workouts and everyday routines. Its target audience is women who exercise and seek comfortable, sustainable fitness apparel. Recover customers who started a purchase on the site but did not complete it, reducing cart abandonment and increasing conversion chances.
The automation sends personalized messages to customers who abandoned their carts after a configured time, encouraging them to complete their purchase. Segmentation prevents generic communication by targeting specific messages to different audiences.
01
Recupera clientes que abandonaram o carrinho
02
Avoid generic communication and spam
03
Keeps customers informed
04
Reduz trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment and increase conversions without overloading customers with generic or excessive messages. Implement abandoned cart recovery automation with advanced segmentation to send personalized, relevant messages while respecting the customer experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Identify customers who abandoned their cart
The company quickly understands where WhatsApp fits into the journey.
02
Envia mensagens automáticas após tempo configurado
This step keeps service, sales, campaign or support connected to the conversation history.
03
Segments audiences with tags for personalization
This step keeps service, sales, campaign or support connected to the conversation history.
04
Encourages checkout completion without overwhelming the customer
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and improve engagement
Automação reduz esforço manual e aumenta eficiência
Personalized communication strengthens customer relationships
Expand the use of segmentation to other campaigns, explore additional automations for repurchase and reviews, and integrate new features for customer support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.