Segmented communication for Preciosa Lingerie customers

Preciosa uses segmentation and mass campaigns to engage female fashion clients.

Fashion and accessories campanhas em massa segmentação segmented communication WPP Marketing nuvemshop

Summary: Helps keep customers informed, creates repurchase cadence, and organizes campaigns by segment, promoting more effective and less invasive communication.

A feature connected to the client's real routine.

Preciosa is an online store specializing in women's intimate fashion, offering lingerie, panties, bodysuits, kits, and accessories for various occasions. The target audience is women interested in fashion who seek variety and promotions. Maintaining relevant and segmented communication with customers to increase engagement and avoid generic messages or spam.

Use of mass campaigns with segmentation by tags that separate audiences such as new customers, at-risk customers, inactive customers, recent buyers, and best customers, ensuring targeted and appropriate messages for each profile.

01 Avoids generic communication

02 improves engagement

03 organiza campanhas por segmento

04 mantém clientes informados

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Avoid sending generic messages and spam to a diverse customer base, maintaining relevant and personalized communication. Implementation of mass campaigns with segmentation via WPP Marketing, using tags to organize audiences and direct messages according to the customer's profile and stage.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Bulk messages Customer Segmentation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Mass messages: occasional use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

segmentação por etiquetas para separar públicos Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

sending segmented mass campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

targeted messages according to customer profile The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

punctual use of campaigns to avoid spam Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Next steps in the setup.

Segmentation is fundamental for effective communication

mass campaigns can be customized

Avoiding generic messages improves customer experience

organization by segments facilitates campaign management

Explore automation to expand the use of personalized messages and integrate additional features to support customer evaluation and assistance.

Want to implement WPP Marketing on your company's WhatsApp?

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