Segmented communication for Preciosa Lingerie customers

Preciosa uses segmentation and mass campaigns to engage customers of women's intimates fashion.

Fashion & accessories campanhas em massa segmentação segmented communication WPP Marketing Nuvemshop

Summary: Helps keep customers informed, creates repurchase cadence, and organizes campaigns by segment, promoting more effective and less intrusive communication.

A feature connected to the customer's real workflow.

Preciosa is an online store specializing in women's intimate apparel, offering lingerie, panties, bodysuits, kits and accessories for various occasions. The target audience is women who buy intimate apparel and look for variety and promotions. Maintain relevant, segmented communication with customers to increase engagement and avoid generic messages or spam.

Use mass campaigns with tag-based segmentation that separates audiences such as new customers, at-risk customers, inactive customers, recent buyers and top customers, ensuring targeted and appropriate messages for each profile.

01 avoid generic communication

02 improves engagement

03 organiza campanhas por segmento

04 mantém clientes informados

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Avoid sending generic messages and spam to a diverse customer base by keeping communications relevant and personalized. Implement mass campaigns with segmentation via WPP Marketing, using tags to organize audiences and target messages according to customer profile and stage.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

segmentação por etiquetas para separar públicos Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

sending targeted mass campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

targeted messages according to customer profile This step keeps service, sales, campaign or support connected to the conversation history.

occasional use of campaigns to avoid spam Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Next steps for setup.

Segmentation is essential for effective communication

mass campaigns can be personalized

avoiding generic messages improves the customer experience

organization by segments makes campaign management easier

Explore automations to expand the use of personalized messages and integrate additional features to support customer assessment and support.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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