welcomes new customers with an automatic message
Configured time: 0Automation and segmentation for effective communication in women's fashion
Mia Loreto uses automation and segmentation to engage customers with personalized messages, avoiding spam and creating a repurchase cadence.
Summary: Reduced manual work in communication, increased relevance of sent messages, keeping the customer informed, and creating an efficient repurchase cadence.
A feature connected to the customer's real workflow.
Online women's fashion store offering a wide variety of clothing and accessories with shipping nationwide, focused on a domestic audience interested in fashion. Greet new customers with automated messages and maintain segmented communication to avoid spam and increase engagement.
Active automation of welcome messages for new customers, using tag-based segmentation to separate audiences and specific campaigns, avoiding generic communication.
01
Recepção automatizada de novos clientes
02
Segmented and personalized communication
03
Evita envio de spam
04
Reduz trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged without overwhelming them with generic messages by ensuring communication is relevant and segmented for different audiences. Implement welcome automation and use tag-based segmentation to send personalized campaigns, focusing on audiences such as new customers and other specific segments.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automação de mensagem de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Audience segmentation via labels
This step keeps service, sales, campaign or support connected to the conversation history.
03
Send targeted campaigns based on profile
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automation reduces manual effort and maintains consistency
Mensagens personalizadas aumentam engajamento
E-commerce integration simplifies data updates
Expand the use of automations for abandoned cart and repurchase messages, and explore segmented mass campaigns for specific audiences to strengthen customer relationships.
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