welcomes new customers with an automatic message
Active automationPersonalized engagement for leather goods customers
Quiroga uses welcome automation and segmentation for effective communication with customers of men's leather goods.
Summary: Reduction of manual work in initial communication, increased engagement of new customers, and creation of a solid foundation for future segmented campaigns and ongoing relationship building.
A feature connected to the customer's real workflow.
Quiroga is an Argentine online store specialized in leather products for men, including accessories such as gloves, knives, wooden boards and aprons. The site is in a restricted launch phase, accessible by password, and uses the Nuvemshop platform for its e-commerce. Welcome new customers with automated messages that promote a positive initial contact and encourage engagement with the brand.
When a new customer is identified, the system automatically sends a personalized welcome message, creating a direct and welcoming communication without the need for manual intervention.
01
recepciona novos clientes automaticamente
02
evita comunicação genérica e spam
03
facilitates initial engagement
04
reduces manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Establish an effective, personalized initial communication with customers for a newly launched online store, avoiding generic messages that may cause disinterest or be perceived as spam. Implement welcome message automation for new customers, using tag-based segmentation to ensure each audience receives relevant, targeted content.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic identification of new customers
The company quickly understands where WhatsApp fits into the journey.
02
send personalized welcome message
This step keeps service, sales, campaign or support connected to the conversation history.
03
use of tags for audience segmentation
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with e-commerce platform for synced data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase relevance
automação reduz esforço manual e melhora experiência do cliente
Starting relationships with a welcome message lays the foundation for future loyalty
Expand the use of segmentation for re-engagement campaigns, implement automated messages for abandoned carts, and develop a repurchase cadence for active customers.
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