automatically welcome new customers with message
Active automationCustom engagement for leather product customers
Quiroga uses welcome automation and segmentation for effective communication with male leather product customers.
Summary: Reducing manual work in initial communication, increasing engagement of new customers, and creating a solid foundation for future targeted campaigns and ongoing relationships.
A feature connected to the client's real routine.
Quiroga is an Argentine online store specializing in leather products for men, including accessories such as gloves, knives, wooden boards, and aprons. The website is in the launch phase, with restricted password access, and uses the Nuvemshop platform for its e-commerce. Welcome new customers with automated messages that promote positive initial contact and encourage engagement with the brand.
When a new customer is identified, the system automatically sends a personalized welcome message, creating direct and welcoming communication without manual intervention.
01
recepciona novos clientes automaticamente
02
evita comunicação genérica e spam
03
facilitates initial engagement
04
reduces manual work
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Establish effective and personalized initial communication with customers in an online store in the launch phase, avoiding generic messages that may generate disinterest or spam perception. Implementation of welcome message automation for new customers, with segmentation based on tags to ensure each audience receives relevant and targeted content.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automatic identification of new customers
The company quickly understands where WhatsApp fits into the journey.
02
sending personalized welcome messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
use of tags for audience segmentation
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with e-commerce platform for synchronized data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation is essential to avoid spam and increase relevance
automação reduz esforço manual e melhora experiência do cliente
initiating relationships with welcome messages creates a foundation for future loyalty
Expand the use of segmentation for re-engagement campaigns, implement automatic messages for abandoned carts, and develop a repurchase cadence for active customers.
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