Segmentation and mass campaigns for qualified engagement
Petivo uses segmentation and mass campaigns to communicate natural, healthy products for pets, avoiding generic messages.
Summary: Helps recover sales opportunities, reduces manual work in campaign management, keeps customers informed about relevant products, and creates a repurchase cadence aligned with each segment’s profile.
A feature connected to the customer's real workflow.
Petivo is an online store specializing in natural treats and chews for dogs and cats, focused on products that promote oral health and pet well-being, with delivery across Brazil. The target audience is dog and cat owners seeking natural, healthy products for their pets. Keep customers informed about natural products, drive engagement, and encourage repurchases through segmented communication, avoiding generic messages and spam.
Petivo uses the bulk campaigns feature with segmentation via WPP Marketing, separating audiences by tags such as new customers, at-risk customers, inactive customers, and recent purchasers to send personalized and relevant messages.
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and sending irrelevant messages that could be perceived as spam, while keeping customer engagement and encouraging repeat purchases of natural pet products. Implement mass campaigns with tag-based segmentation in WPP Marketing, allowing targeted messages to specific audiences such as new customers, at-risk customers, inactive customers, and recent purchasers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
Next steps for setup.
Segmentação evita spam e aumenta relevância
Mass campaigns can be effective when well segmented
Targeted communication improves engagement and repeat purchases
Future automation can amplify results
Expand the use of automations for abandoned cart and repurchase messages, and integrate reviews and support to enrich the customer experience and increase loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.