automatically welcome new customers with message
Active automationSegmented communication that connects technology and customers
Syntec Shop uses automation and segmentation to engage customers with personalized messages and quick updates.
Summary: Syntec Shop managed to organize its campaigns by segment, keep customers informed throughout the entire purchase process, reduce manual work for the team, and create a communication cadence that promotes repurchase and continuous engagement.
A feature connected to the client's real routine.
Syntec Shop is an online store focused on electronics, mobile devices, wearable technology, and accessories, offering fast delivery, free shipping, and a loyalty program for technology consumers and gadget enthusiasts. Improve the customer experience through personalized communication, keeping them informed about their orders and encouraging ongoing engagement without generating spam.
Use automations to send welcome messages, order confirmations, and shipping updates automatically, as well as segment the audience using tags to target specific campaigns to groups such as new customers, recent buyers, and at-risk customers.
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Reducing manual work with automations
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Personalized and segmented communication
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Keeping customers informed about orders
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Evita envio de mensagens genéricas e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure that customers receive relevant information without overwhelming them with generic messages or spam, while maintaining efficient and personalized communication in a competitive electronics segment. Implement automations configured for welcomes, order confirmations, and shipping updates, combined with careful audience segmentation for specific campaigns, using the WPP Marketing platform integrated with Wix.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
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Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Atualização automática sobre envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Segmentação do público por etiquetas para campanhas específicas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Integração com plataforma Wix para sincronização de dados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmenting the audience avoids generic communication and improves engagement
Automation reduces manual effort and increases operational efficiency
Keeping the customer informed during the purchase process reinforces trust
Integrating systems facilitates information flow and personalization
Expand the use of segmentation to include reactivation campaigns for inactive customers and post-purchase review programs, as well as explore new automations for support and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.