automatically confirms approved orders
Active automationSegmented communication and automation to improve the customer experience
LÚmen Luxos uses automation and segmentation to optimize communication and automatically confirm orders.
Summary: Automation helps confirm orders quickly and securely, while segmentation enables more relevant campaigns, keeping customers informed and organizing communication by profile, which contributes to a better shopping experience.
A feature connected to the customer's real workflow.
LÚmen Luxos is an online store operating both wholesale and retail for women's shoes, bags and accessories, with a primary focus on women's footwear such as sneakers, heels and boots. The e-commerce is built on the Wix platform. Improve the customer experience through automated order confirmations and avoid generic communication by sending segmented messages to different customer profiles.
Use automation to automatically confirm approved orders, and segment audiences with tags to send targeted campaigns to specific groups, such as new customers, at‑risk customers, inactive customers, recent buyers, and top customers.
01
Confirmação automática de pedidos
02
Comunicação segmentada e relevante
03
Redução do trabalho manual
04
Melhora na experiência do cliente
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Organize communication for diverse audiences without overloading customers with irrelevant messages and reduce manual effort in order confirmations. Implement order confirmation automation integrated with Wix and use tag-based segmentation for targeted campaigns, avoiding generic communication and improving operational efficiency.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Approved orders are automatically confirmed via automation
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation separates audiences for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Avoid sending generic messages or spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
Campaigns are targeted to profiles such as new and inactive customers
This step keeps service, sales, campaign or support connected to the conversation history.
05
Personalized communication keeps customers informed
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta agilidade
Keeping customers informed improves the shopping experience
Targeted campaigns generate higher relevance and engagement
Expand the use of automations to other stages of the purchase cycle, such as abandoned cart and repurchase messages, and also explore segmented campaigns to increase engagement.
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