Automatically confirm approved orders
Active automationSegmented communication and automation to improve customer experience
LUMEN Luxos uses automation and segmentation to optimize communication and automatically confirm orders.
Summary: Automation helps to confirm orders quickly and securely, while segmentation allows for more relevant campaigns, keeping customers informed and organizing communication by profile, which contributes to a better shopping experience.
A feature connected to the client's real routine.
LÚmen Luxos is an online store that operates in wholesale and retail of footwear, bags, and women's accessories, with a main focus on women's footwear such as sneakers, heels, and boots. The e-commerce is based on the Wix platform. Improve the customer experience through order confirmation automation and avoid generic communication by sending segmented messages to different customer profiles.
Uses automation to automatically confirm approved orders, as well as segment the audience with tags to send targeted campaigns to specific groups, such as new customers, at-risk customers, inactive customers, recent buyers, and best customers.
01
Confirmação automática de pedidos
02
Comunicação segmentada e relevante
03
Redução do trabalho manual
04
Melhora na experiência do cliente
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Organize communication for diverse audiences without overloading customers with irrelevant messages and reduce manual effort in order confirmation. Implementation of order confirmation automation integrated with Wix and use of tag segmentation for targeted campaigns, avoiding generic communication and improving operational efficiency.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Approved orders are automatically confirmed via automation
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags separates audiences for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Prevents sending generic messages or spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Campaigns are targeted to profiles such as new and inactive customers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Personalized communication keeps customers informed
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta agilidade
Keeping customers informed improves the shopping experience
Targeted campaigns generate greater relevance and engagement
Expand the use of automations to other stages of the purchase cycle, such as abandoned cart messages and repurchase, as well as explore segmented campaigns to increase engagement.
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WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.