recover customers who started a purchase but didn’t finish
Configured time: 60Automation and segmentation to optimize sales and relationships
Casa En Orden uses cart recovery and repurchase automations with segmentation to improve sales relationship management and organization.
Summary: Helps recover sales opportunities, reduces manual work with automated communication, keeps customers informed, and creates an organized, segmented repurchase cadence.
A feature connected to the customer's real workflow.
Argentinian company that manufactures and sells foldable clothing organizers, focused on space optimization and home organization, serving primarily people seeking solutions for closets and household organization. Recover customers who abandoned their carts and encourage repurchases with special offers, keeping the customer engaged and increasing loyalty.
Active automation messages to customers who started purchases but didn’t complete them, after a configured time, and sends coupons to encourage repeat purchases after the initial purchase, all segmented by tags for specific audiences.
01
recuperação de carrinho abandonado
02
repurchase incentive with coupon
03
comunicação segmentada para evitar spam
04
reduction of manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain a personalized relationship with customers, avoiding generic communications that may be perceived as spam, and recover lost sales from abandoned carts. Implement cart recovery and repurchase automations with coupons, using tagging-based segmentation to send specific messages to different audiences, integrated with the e-commerce platform.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
re-engage customers after purchase with return incentives
Configured time: 7Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
identification of customers who abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
envio automático de mensagens para recuperação
This step keeps service, sales, campaign or support connected to the conversation history.
03
sending coupons to encourage repurchase
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
05
integration with e-commerce platform
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation avoids generic communication and improves engagement
automation reduces manual effort and increases efficiency
integração com e-commerce é fundamental para automações eficazes
personalized messages increase the chance of repurchase
Expand the use of segmentation for future mass campaigns, explore new automations for support and customer evaluation, and deepen integrations to further optimize relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.