Segmented communication that values the customer and boosts sales

Lines Outfits uses segmentation and mass campaigns to engage customers with personalized messages.

Fashion & accessories campanhas em massa segmentação comunicação personalizada engagement loyalty

Summary: Helps recover sales opportunities, reduces manual work in segmentation, keeps customers informed about news and promotions, creates repurchase cadence, and organizes campaigns by segment.

A feature connected to the customer's real workflow.

Online women's fashion store offering items such as blouses, tops, cardigans, and pants, with progressive discounts, free shipping above a certain threshold, and Pix payment with a discount. The target audience is women interested in fashion and online shopping. Avoid generic or spammy communication, keeping customers informed and engaged to increase purchase frequency and loyalty.

Use targeted mass campaigns segmented by tags that identify audiences such as new customers, at-risk customers, inactive customers, recent purchasers (30/60/90 days), and top customers, ensuring personalized and relevant messages.

01 evita comunicação genérica e spam

02 customized messages for specific segments

03 keeps customers informed about promotions and updates

04 organiza campanhas por público

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Keep communication relevant for different customer profiles by avoiding generic messages that may cause disinterest or rejection. Implement mass campaigns with tag-based segmentation, enabling the sending of personalized messages to specific audiences and increasing communication efficiency.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

tag-based segmentation to identify audiences Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

envio de campanhas em massa personalizadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

integração com plataforma de ecommerce para dados atualizados This step keeps service, sales, campaign or support connected to the conversation history.

monitoring and adjusting campaigns according to customer responses Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Next steps for setup.

Segmentation is essential to avoid customer churn

personalized campaigns drive higher engagement

ecommerce integration optimizes processes

organization by tags makes management and analysis easier

Expand use of automations for abandoned cart and repurchase messages, and integrate reviews and support to improve the customer experience.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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