recover customers who started a purchase but didn’t finish
Configured time: 60Automation and segmentation for efficient engagement in fitness fashion
Fursten uses automations and segmentation to improve communication with customers of men's fitness apparel.
Summary: Reduction of manual work in communication, increased efficiency in customer outreach, recovery of sales opportunities, and keeping customers informed throughout the purchase and post-purchase process.
A feature connected to the customer's real workflow.
Fursten is an Argentine brand specializing in compression garments, tank tops, and gym wear for men, focused on pieces that enhance the physique. It serves over 15,000 customers with nationwide shipping and seeks to strengthen relationships with its audience through efficient communication. Improve engagement and customer experience by recovering potential sales, encouraging repeat purchases, and keeping customers informed about their orders.
Fursten uses automations configured for abandoned cart recovery, repurchase with coupon, shipping update, and pending payment reminder. Campaigns are segmented by tags that define specific audiences, avoiding generic communication and spam.
01
recuperação de carrinho abandonado
02
repurchase incentive with coupon
03
automatic update on shipping and tracking
04
lembrete de pagamento pendente
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep communication relevant and personalized for different customer profiles, avoiding generic messages that may be perceived as spam, while recovering lost sales and encouraging repurchases. Implement WPP Marketing automations that segment the audience based on tags and behaviors, sending specific messages to each group, such as cart recovery, repurchase incentives, shipping updates, and payment reminders.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
re-engage customers after purchase with return incentives
Configured time: 30keeps the customer informed about shipping and tracking
Configured time: 0reminds customers about orders not yet paid
Configured time: 0Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
segmentação do público por etiquetas específicas
The company quickly understands where WhatsApp fits into the journey.
02
sending automated messages to segmented audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
integração com plataforma de ecommerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
04
reminder and incentive automation to drive purchases
This step keeps service, sales, campaign or support connected to the conversation history.
05
continuous monitoring and adjustment of campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic communication and spam
automation reduces manual effort and increases efficiency
customized messages improve engagement
Ecommerce integration is essential for accurate data
Further improve segmentation and explore new automations for customer support and product reviews, increasing engagement and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.