Mass segmentation and campaigns for qualified engagement

Spectra Cosmetics uses segmentation and mass campaigns to communicate hair treatments with quality and innovation.

Beauty and cosmetics Mass campaigns Segmentation Personalized communication E-commerce WPP Marketing

Summary: Helps keep customers informed, creates a repurchase cadence, reduces manual work in segmentation and campaign organization, and preserves communication quality.

A feature connected to the client's real routine.

Spectra Cosméticos develops innovative cosmetics for hair treatments, focusing on quality and results, selling via e-commerce integrated with the Nuvemshop platform. Avoid generic communication and spam by sending targeted messages to segmented audiences such as new customers, at-risk, inactive, recent buyers, and top customers.

Use of tags to segment the audience and trigger targeted mass campaigns, ensuring relevant messages for each group, promoting products like progressive treatments, sealing, botox, hydration kits, nutrition, and reconstruction.

01 Avoids generic communication and spam

02 Keeps customers informed

03 Cria cadência de recompra

04 Reduces manual work in segmentation

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Keep customers engaged and informed about hair treatments without overwhelming them with generic messages, optimizing communication efforts and increasing campaign relevance. Implementation of segmented mass campaigns via WPP Marketing, using tags to separate audiences and send specific messages, avoiding generic communication and increasing campaign effectiveness.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Bulk messages Customer Segmentation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Audience segmentation via tags Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Dispatch of segmented mass campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Specific messages for different groups The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Integration with e-commerce for updated data The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentação melhora a relevância da comunicação

Campanhas em massa podem ser personalizadas

E-commerce integration facilitates audience management

Avoiding spam increases engagement and satisfaction

Expand the use of automations for cart and repurchase messages, as well as integrating reviews and support to strengthen customer relationships.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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