welcomes new customers with an automatic message
Active automationSegmented communication and automations for a better customer experience
You Active uses automations and segmentation to engage customers and optimize sales in online fashion.
Summary: Helps recover sales opportunities, reduces the team’s manual work, keeps customers informed about their orders, and creates a repurchase cadence through targeted campaigns.
A feature connected to the customer's real workflow.
You Active is an online store specializing in women's fashion and accessories, offering a variety of products such as tops, leggings, jackets and bags, serving consumers interested in fashion and online shopping with conveniences like online payment and installment plans. Improve communication with customers, increase engagement and optimize the purchase and post-purchase process through automations and effective segmentation.
Automated welcome messages for new customers, automatic confirmation of approved orders and continuous updates on shipping and tracking. Use of tag-based segmentation to send targeted campaigns to specific audiences, avoiding generic communication and spam.
01
Automatic onboarding of new customers
02
Quick order confirmation
03
Atualização constante sobre envio e rastreamento
04
Personalized communication through segmentation
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without overwhelming them with generic messages, while also reducing manual work in order tracking and post-sale communication. Implement automations for key messages and use segmentation to send targeted campaigns, ensuring personalized and efficient communication at every stage of the customer journey.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for welcome, order confirmation and shipping update
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação do público por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
03
Sending targeted messages to groups such as new customers and recent buyers
This step keeps service, sales, campaign or support connected to the conversation history.
04
Avoid generic communication and spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Integrated automation streamlines the communication flow
Segmentation increases campaign relevance
Mensagens personalizadas melhoram o engajamento
Reduction of manual work frees the team for other activities
Expand the use of targeting to include new customer profiles and test specific campaigns to further increase engagement and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.