automatically welcome new customers with message
Active automationSegmented communication and automations for a better customer experience
You Active uses automations and segmentation to engage customers and optimize sales in online fashion.
Summary: Helps recover sales opportunities, reduces manual work for the team, keeps customers informed about their orders, and creates a repurchase cadence through targeted campaigns.
A feature connected to the client's real routine.
You Active is an online store specializing in women's fashion and accessories, with a variety of products such as tops, leggings, jackets, and bags, serving consumers interested in fashion and online shopping with conveniences like online payment and installment options. Improve communication with customers, increase engagement, and optimize the purchase and post-purchase process through automations and effective segmentation.
Welcome message automation for new customers, automatic confirmation of approved orders, and constant updates on shipping and tracking. Use of label segmentation to send targeted campaigns to specific audiences, avoiding generic communication and spam.
01
Automatic reception of new customers
02
Quick order confirmation
03
Atualização constante sobre envio e rastreamento
04
Personalized communication through segmentation
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without overwhelming them with generic messages, in addition to reducing manual work in order follow-up and post-sale communication. Implement automations for key messages and use segmentation to send specific campaigns, ensuring personalized and efficient communication at each stage of the customer journey.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of messages for greetings, order confirmation, and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação do público por etiquetas para campanhas direcionadas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Sending specific messages to groups such as new customers and recent buyers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Avoids generic communication and spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Integrated automation facilitates the communication flow
Segmentation increases campaign relevance
Mensagens personalizadas melhoram o engajamento
Reduction of manual work frees the team for other activities
Expand the use of segmentation to include new customer profiles and test specific campaigns to further increase engagement and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.