Automatically confirm approved orders
Active automation · with mediumConfirmation and segmentation automation for efficient communication
Total Free Foods uses automation for order confirmation and segmentation to prevent spam and personalize campaigns.
Summary: Reduction of manual work in order confirmation, improvement in customer experience by receiving relevant messages, organization of campaigns by segment, and maintaining relationships with different customer profiles.
A feature connected to the client's real routine.
Online store selling healthy, vegan, and allergen-free frozen foods, including snacks, cakes, pizzas, and jackfruit-based products, targeting people seeking healthy eating, vegans, individuals with dietary restrictions, and frozen food consumers. Ensure automatic confirmation of approved orders to keep customers informed and use segmentation to send targeted campaigns, avoiding generic communication and spam.
Automation configured to send automatic confirmation of approved orders; segmentation by tags to separate audiences and campaigns, allowing the sending of specific messages to different groups such as new customers, at-risk, inactive, recent buyers, and top customers.
01
Automatic order confirmation
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personalized communication via segmentation
03
manual work reduction
04
improvement in customer experience
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed about their orders and avoid generic communication that could generate spam or disinterest, as well as organize campaigns for specific audiences. Implement order confirmation automation and use segmentation by tags to send targeted messages, ensuring personalized and efficient communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends automatic confirmation after approved order
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation uses tags to separate audiences and campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
messages are sent to specific groups avoiding spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integration with e-commerce platform synchronizes data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
automation improves operational efficiency
segmentação evita comunicação genérica e aumenta relevância
system integration facilitates campaign management
personalization strengthens customer relationships
Expand the use of automation to other stages of the purchase cycle, such as abandoned cart messages and re-purchase incentives, as well as explore new segmentations for even more personalized campaigns.
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