automatically confirms approved orders
Active automation · with mediaConfirmation and segmentation automation for efficient communication
Total Free Alimentos uses automation for order confirmation and segmentation to prevent spam and personalize campaigns.
Summary: Reduction of manual work in order confirmation, improved customer experience by sending relevant messages, campaign organization by segment, and maintenance of relationships with different customer profiles.
A feature connected to the customer's real workflow.
Online store selling healthy, vegan, and allergen-free frozen foods, including savory snacks, cakes, pizzas, and jackfruit-based meat products, targeting people seeking healthy eating, vegans, those with dietary restrictions, and frozen-food consumers. Ensure automatic confirmation of approved orders to keep customers informed and use segmentation to send targeted campaigns, avoiding generic communication and spam.
Automation configured to send automatic confirmation for approved orders; tagging-based segmentation to separate audiences and campaigns, allowing specific messages to be sent to different groups such as new customers, at-risk, inactive, recent buyers and best customers.
01
automatic order confirmation
02
personalized communication via segmentation
03
reduction of manual work
04
improvement in customer experience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed about their orders and avoid generic communication that could generate spam or disinterest, while organizing campaigns for specific audiences. Implement order confirmation automation and use tag-based segmentation to send targeted messages, ensuring personalized and efficient communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends automatic confirmation after order approved
The company quickly understands where WhatsApp fits into the journey.
02
segmentation uses tags to separate audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
messages are sent to specific groups to avoid spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with e-commerce platform synchronizes data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
automation improves operational efficiency
segmentação evita comunicação genérica e aumenta relevância
system integration makes campaign management easier
personalization strengthens customer relationships
Expand the use of automations to other stages of the purchase cycle, such as abandoned cart messages and repurchase incentives, and explore new segmentations for even more personalized campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.