Syntec enhances sales with automation and intelligent segmentation

Syntec uses automation and segmentation to engage customers and organize campaigns in the pet shop segment.

Pet shop Automação Segmentation Recuperação de carrinho Repurchase Evaluation

Summary: Reduction of manual work in communication, increased organization of campaigns by segment, improved customer relationships, and greater efficiency in recovering purchase opportunities.

A feature connected to the client's real routine.

Syntec is an online catalog focused on pet supplies, offering products such as beds, brushes, leashes, and toys for dogs and cats. The target audience is pet owners and enthusiasts seeking quality and variety in products for their animals. Engage customers at different stages of the purchase journey, from initial reception to repurchase and review, keeping them informed and encouraging completion and repeat purchases.

Use of automations configured to send personalized welcome messages, abandoned cart recovery, order confirmation and updates, review requests, and repurchase incentives with coupons. Campaigns are segmented by tags that identify specific audiences, avoiding generic communication and spam.

01 Recovers customers with abandoned carts

02 Keeps clients informed about orders

03 encourages first purchase and repurchase

04 requests post-purchase review

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain engagement and efficient communication with customers in an online pet product catalog, avoiding generic messages and ensuring customers are informed and encouraged to complete and repeat their purchases. Implementation of a set of automations integrated with the Wix e-commerce, with segmentation by tags to direct specific campaigns to different audiences, ensuring personalized and timely communication.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients Order cancellation Solicitacao de avaliacao Recuperacao de carrinho abandonado First purchase incentive Repurchase with coupon Atualizacao de envio Confirmacao de pedido

Welcome for new clients

automatically welcome new customers with message

Active automation · with medium

Order cancellation

notifies customers about cancellations and opens support channels

Active automation · with medium

Solicitacao de avaliacao

Request review after the purchase experience

Configured time: 7 · with medium

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60 · with medium

First purchase incentive

Stimulates the customer when they show interest

Active automation · with medium

Repurchase with coupon

activates customers post-purchase with return incentives

Configured time: 7 · with medium

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

automation sends personalized messages at key moments The company quickly understands where WhatsApp fits into the journey.

segmentação por etiquetas separa públicos para campanhas específicas The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

integration with Wix e-commerce keeps data synchronized The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

campaigns avoid spam by focusing on segmented audiences The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

messages cover everything from welcome to repurchase and review The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

segmentação evita comunicação genérica e aumenta relevância

automation covers the entire customer journey, improving engagement

integração com plataforma de e-commerce facilita gestão

timely messages help recover sales and foster loyalty

Expand segmentation to include new customer behaviors, test new automations for seasonal events, and deepen integration with other platforms to enrich data and personalization.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

Começar agora