welcomes new customers with an automatic message
Active automation · with mediaSyntec boosts sales with automations and intelligent segmentation
Syntec uses automations and segmentation to engage customers and organize campaigns in the pet shop segment.
Summary: Reduction of manual work in communications, increased organization of campaigns by segment, improved customer relationships and greater efficiency in recovering purchase opportunities.
A feature connected to the customer's real workflow.
Syntec is an online catalog focused on pet supplies, offering products such as beds, brushes, leashes and toys for dogs and cats. The target audience is pet owners and lovers seeking quality and variety in products for their animals. Engage customers at different stages of the purchase journey, from initial contact to repurchase and review, keeping them informed and encouraging completion and repetition of purchases.
Use of automations configured to send personalized messages for welcome, abandoned cart recovery, order confirmation and updates, review requests, and repurchase incentives with a coupon. Campaigns are segmented by tags that identify specific audiences, avoiding generic communication and spam.
01
recover customers with abandoned cart
02
keeps customers informed about orders
03
encourages first purchase and repeat purchase
04
request post-purchase review
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain engagement and efficient communication with customers in an online pet product catalog, avoiding generic messages and ensuring customers are informed and encouraged to complete and repeat their purchases. Implement a set of automations integrated with the Wix e-commerce platform, using tag-based segmentation to target specific campaigns to distinct audiences, ensuring personalized and timely communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automation · with mediaasks for a review after the purchase experience
Configured time: 7 · with mediarecover customers who started a purchase but didn’t finish
Configured time: 60 · with mediaengages the customer at the moment they show interest
Active automation · with mediare-engage customers after purchase with return incentives
Configured time: 7 · with mediaSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends personalized messages at key moments
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
03
Wix e-commerce integration keeps data synchronized
This step keeps service, sales, campaign or support connected to the conversation history.
04
campaigns avoid spam by focusing on segmented audiences
This step keeps service, sales, campaign or support connected to the conversation history.
05
messages cover everything from welcome to repurchase and review
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e aumenta relevância
automation covers the entire customer journey, improving engagement
integração com plataforma de e-commerce facilita gestão
timely messages help recover sales and build loyalty
Expand audience segments to include new customer behaviors, test new automations for seasonal events, and deepen integration with other platforms to enrich data and personalization.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.