Automation and segmentation for efficient engagement and sales recovery

Five Food uses automations and segmentation to communicate with customers about healthy, vegan snacks.

Food & Beverage Automação Segmentation Recuperação de carrinho Mass campaigns WPP Marketing

Summary: Improved communication with customers, operational recovery of sales opportunities, reduced manual work for the team, increased engagement through targeted messages, and keeping the customer informed throughout the entire purchase process.

A feature connected to the customer's real workflow.

Five Food offers healthy, crunchy, protein-rich, vegan and gluten-free snacks aimed at consumers seeking healthy eating, athletes, vegans and people with gluten restrictions. The e-commerce store is built on the Nuvemshop platform and focuses on efficient, segmented communication for its audiences. Keep customers informed, recover sales opportunities, reduce manual work and create a repurchase cadence through automated messages and targeted campaigns.

Use automations to recover abandoned carts, update shipping, send reminders for pending payments, and automatically confirm orders. Mass campaigns are sent with tag-based segmentation for specific audiences, avoiding generic communication and spam.

01 recuperação de carrinhos abandonados

02 automatic shipping update

03 lembrete de pagamento pendente

04 automatic order confirmation

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure efficient, segmented communication for a diverse audience, avoiding generic messages and spam, while recovering lost sales from abandoned carts and keeping customers informed about their orders. Implement WPP Marketing automations for cart recovery, shipping updates, payment reminders and order confirmations, combined with targeted campaigns that use tags to direct specific messages to distinct customer groups.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Recuperacao de carrinho abandonado Atualizacao de envio Payment pending Confirmacao de pedido Mass messages Customer segmentation

Recuperacao de carrinho abandonado

recover customers who started a purchase but didn’t finish

Configured time: 60

Atualizacao de envio

keeps the customer informed about shipping and tracking

Active automation

Payment pending

reminds customers about orders not yet paid

Active automation

Confirmacao de pedido

automatically confirms approved orders

Active automation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Cart Recovery: one-time use

Recent use: Mass messages: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

automação envia mensagens para clientes que abandonaram carrinho após 60 minutos This step keeps service, sales, campaign or support connected to the conversation history.

automatic update keeps customer informed about shipping status and tracking This step keeps service, sales, campaign or support connected to the conversation history.

automatic reminder alerts about pending payments This step keeps service, sales, campaign or support connected to the conversation history.

automatic confirmation notifies order approvals This step keeps service, sales, campaign or support connected to the conversation history.

mass campaigns are sent to audiences segmented by tags Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

segmentation prevents generic communication and spam Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

messages are tailored for new customers, at-risk customers, inactive customers, and recent purchasers This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentation is essential to avoid spam and increase engagement

automação reduz trabalho manual e melhora eficiência operacional

Keeping the customer informed throughout the entire process strengthens trust and the experience

cart recovery is an important opportunity to increase sales

Expand the use of automations to include repurchase and review messages, and further enhance segmentation for future campaigns to strengthen customer relationships and loyalty.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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