Automation and segmentation for efficient engagement and sales recovery

Five Food uses automation and segmentation to communicate with healthy and vegan snack customers.

Food and beverages Automação Segmentation Recuperação de carrinho Mass campaigns WPP Marketing

Summary: Improved communication with customers, operational recovery of sales opportunities, reduction of manual work for the team, increased engagement through targeted messages, and keeping the customer informed throughout the purchase process.

A feature connected to the client's real routine.

Five Food offers healthy, crunchy, protein-rich, vegan, and gluten-free snacks, aimed at consumers seeking healthy eating, athletes, vegans, and people with gluten restrictions. The e-commerce is based on the Nuvemshop platform and focuses on efficient and segmented communication for its audiences. Keeping customers informed, recovering sales opportunities, reducing manual work, and creating a repurchase cadence through automated messages and targeted campaigns.

Use of automations for recovering abandoned carts, updating shipping, reminding of pending payments, and automatic order confirmation. Mass campaigns are sent with segmentation by tags for specific audiences, avoiding generic communication and spam.

01 recuperação de carrinhos abandonados

02 automatic shipping update

03 lembrete de pagamento pendente

04 Automatic order confirmation

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure efficient and segmented communication for a diverse audience, avoiding generic messages and spam, as well as recovering lost sales from abandoned carts and keeping the customer informed about their orders. Implementation of WPP Marketing automations for cart recovery, shipping updates, payment reminders, and order confirmation, combined with targeted campaigns that use tags to direct specific messages to different customer groups.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Recuperacao de carrinho abandonado Atualizacao de envio Pending payment Confirmacao de pedido Bulk messages Customer Segmentation

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Pending payment

reminds customers about unpaid orders

Active automation

Confirmacao de pedido

Automatically confirm approved orders

Active automation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Cart Recovery: occasional use

Recent use: Mass messages: occasional use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

automação envia mensagens para clientes que abandonaram carrinho após 60 minutos The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

automatic updates keep the customer informed about shipping status and tracking The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

automatic reminder alerts about pending payments The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

automatic confirmation notifies order approval The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

mass campaigns are sent to segmented audiences by tags Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

segmentation prevents generic communication and spam Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

messages are tailored for new customers, at-risk customers, inactive customers, and recent buyers The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

segmentation is essential to avoid spam and increase engagement

automação reduz trabalho manual e melhora eficiência operacional

keeping the customer informed throughout the process strengthens trust and enhances the experience

cart recovery is an important opportunity to increase sales

Expand the use of automations to include repurchase and review messages, as well as further improve segmentation for future campaigns, strengthening customer relationships and loyalty.

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