welcomes new customers with an automatic message
Active automationAutomation and segmentation for efficient, personalized communication
Novair fitness apparel store uses WPP Marketing's automation and segmentation to improve communication and engagement.
Summary: Reduced manual work, customers better informed about their orders, efficient organization of campaigns by segment, and improved engagement and relationships with the audience.
A feature connected to the customer's real workflow.
Online store specialized in fitness fashion offering essential, effortless pieces for everyday wear, targeting an audience interested in fitness and sportswear. Improve customer relationships through efficient, personalized, and automated communication, avoiding generic messages and spam.
Use automations to send automatic welcome messages to new customers, order confirmations and shipping updates. Audience segmentation with tags to target specific campaigns to groups such as new customers, recent buyers and at-risk customers.
01
Automatic onboarding of new customers
02
Confirmação automática de pedidos
03
Automatic shipping and tracking update
04
Personalized communication through segmentation
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant, personalized communication with different customer profiles, avoiding generic messages and reducing manual follow-up work. Implement WPP Marketing automations for welcome messages, order confirmation and shipping updates, combined with tag-based segmentation for targeted campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends messages at key stages of the purchase cycle
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação usa etiquetas para separar públicos e campanhas
This step keeps service, sales, campaign or support connected to the conversation history.
03
Messages are directed to specific groups such as new customers and recent purchasers
This step keeps service, sales, campaign or support connected to the conversation history.
04
Wix integration for syncing order and customer data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automação reduz trabalho manual e melhora experiência do cliente
Keeping customers informed increases trust and engagement
Integration with e-commerce platform streamlines campaign management
Explore segmented mass campaigns for new audiences, implement abandoned cart messages and repurchase strategies to increase loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.