welcomes new customers with an automatic message
Active automationIntegrated automation for customer engagement and recovery
Paralelo 40 uses automations and segmentation to improve the experience and increase sales in the footwear e‑commerce.
Summary: Reduced manual work in communication, increased efficiency in recovering sales opportunities, keeping customers informed and engaged, and organizing campaigns that respect each customer's profile and timing.
A feature connected to the customer's real workflow.
Paralelo 40 is an Argentine family-owned company that offers quality footwear for men, women and children, with a strong focus on customer service and easy payment promotions. It operates on an e-commerce platform integrated with Nuvemshop. Improve customer relationships through automated, segmented messages to increase conversion, recover abandoned carts and encourage repeat purchases.
Use automations configured to welcome new customers, encourage first purchases, recover abandoned carts, confirm orders, and update customers about shipping. Tag-based segmentation lets you avoid generic communication by sending specific messages to audiences like new customers, recent buyers, and at-risk customers.
01
recovers sales opportunities
02
reduces manual work
03
keep customers informed
04
creates repurchase cadence
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed throughout the entire purchase process, recover lost sales from abandoned carts, and create a repurchase cadence without sending invasive or generic messages. Implement automations for welcome messages, first-purchase incentives, cart recovery, order confirmation, and shipping updates, combined with segmentation that enables targeted, relevant campaigns for different customer profiles.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Configured time: 0keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
message automation for different stages of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
tag-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
integration with e-commerce platform for automatic updates
This step keeps service, sales, campaign or support connected to the conversation history.
04
send personalized messages based on profile and behavior
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents fatigue from generic messaging
automation reduces manual effort and increases efficiency
keeping customers informed strengthens relationships
targeted campaigns generate higher engagement
Expand the use of segmentation to include at-risk audiences and inactive customers, test new repurchase campaigns, and explore additional integrations for post-sale support and evaluation.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.