welcomes new customers with an automatic message
Active automationAutomation for secure and transparent communication with Vyelle customers
Vyelle uses automations to notify customers about orders, shipping, and welcomes, ensuring security and transparency.
Summary: Reduced manual work in communication, increased transparency in the purchase process, and higher customer satisfaction with order tracking.
A feature connected to the customer's real workflow.
Vyelle is an online fashion and accessories store undergoing a revamp that prioritizes purchase security, order tracking, and a clear exchange and return policy. Ensure efficient and transparent communication with customers throughout the entire purchase journey, from reception to post-sale.
Message automation to welcome new customers, confirm approved orders, and provide updates on shipping and tracking so customers are always informed.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Atualização constante sobre envio e rastreamento
04
Transparent and secure communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and confident while shopping on a website under redesign, without losing communication efficiency. Implement welcome automations, order confirmation, and shipping update workflows integrated with the e-commerce platform, ensuring fast and transparent communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome message to the new customer
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation is sent after the order is approved
This step keeps service, sales, campaign or support connected to the conversation history.
03
Customer receives updates about order shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
Messages are segmented to avoid generic communication
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automation reduces manual work and communication errors
Segmentation prevents spam and improves the customer experience
Transparent communication reinforces consumer trust
Integration with e-commerce platform streamlines the flow
Expand the use of segmentation for personalized campaigns and integrate new repurchase and review features to foster customer loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.