welcomes new customers with an automatic message
Configured time: 0Automation and segmentation for personalized engagement
Xela Malhas uses automations and segmentation to engage customers and drive purchases in its online women's fashion store.
Summary: The solution helps keep customers informed and engaged, creates a cadence that encourages purchases, reduces manual work with automations, and organizes campaigns by segments, contributing to more efficient and personalized communication.
A feature connected to the customer's real workflow.
Xela Malhas is an online store specializing in women's fashion, offering dresses, blouses, sets and skirts for multiple seasons, focused on providing a shopping experience with no minimum order quantity and frequent new arrivals. Greet new customers, encourage first purchases and avoid generic communication through audience segmentation.
Welcome message automation for new customers and encouragement of a first purchase at the moment of interest, using tags to segment audiences and campaigns, ensuring relevant and personalized messages.
01
automated onboarding of new customers
02
estímulo à primeira compra
03
segmentation to prevent spam
04
comunicação personalizada
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged and drive purchases without sending generic messages or spam by leveraging women's fashion shopper intent in an online store with a wide product assortment. Implement welcome and first-purchase incentive automations combined with tag-based segmentation to send targeted campaigns to audiences such as new customers and recent interested users, avoiding mass and generic communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Configured time: 0Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends welcome message on signup
The company quickly understands where WhatsApp fits into the journey.
02
automatic first-purchase incentive at the moment of interest
This step keeps service, sales, campaign or support connected to the conversation history.
03
use of labels to segment audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
04
sending targeted messages to segmented groups
This step keeps service, sales, campaign or support connected to the conversation history.
05
integration with e-commerce platform for synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation avoids generic communication and improves engagement
automation reduces manual effort and speeds up customer contact
personalized messages increase relevance and interest
e-commerce integration is essential for effective actions
Expand the use of automations for abandoned cart and repurchase messages, and explore reviews and automated support to further improve the customer experience.
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