welcomes new customers with an automatic message
Configured time: 0Segmented communication and automations that add value for perfume customers
Vélura Perfumaria uses automations and segmentation to personalize communication and improve the customer experience.
Summary: Improve customer experience with personalized communication, increase operational efficiency by reducing manual work, boost customer engagement, and maintain repurchase cadence without sending generic messages.
A feature connected to the customer's real workflow.
Online store specializing in women's and men's perfumes, moisturizers, and bundles, with a wide catalog of national and international fragrances, seeking to improve communication with its customers and streamline sales processes. Personalize communication for different customer profiles to increase engagement, recover lost sales, and encourage repeat purchases, keeping the customer informed throughout the entire journey.
Use automations configured to send welcome messages, first-purchase incentives, abandoned cart recovery, order confirmation and updates, cancellations, and review requests. Detailed segmentation by tags lets you avoid generic messages by targeting campaigns to specific audiences such as new customers, at-risk customers, inactive customers, and recent buyers.
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Personalized and segmented communication
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Abandoned cart recovery
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Automatic order confirmation and updates
04
Automated post-purchase review request
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam across a diverse customer base, reduce manual work managing messages, and keep customers informed and engaged throughout the entire buying journey. Implement WPP Marketing automations integrated with your e-commerce platform, using tag-based segmentation to send specific messages to distinct groups, covering everything from welcome messages to review requests, cart recovery, and order updates.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Configured time: 0asks for a review after the purchase experience
Configured time: 7recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Configured time: 0keeps the customer informed about shipping and tracking
Configured time: 0Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
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Automation sends messages based on customer behavior
The company quickly understands where WhatsApp fits into the journey.
02
Label-based segmentation defines the audience for each campaign
This step keeps service, sales, campaign or support connected to the conversation history.
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Messages are personalized to avoid spam and generic communication
This step keeps service, sales, campaign or support connected to the conversation history.
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E-commerce integration enables automatic order updates
This step keeps service, sales, campaign or support connected to the conversation history.
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Evaluation request occurs after the configured deadline
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents burnout from generic communication
Automação reduz esforço manual e aumenta eficiência
Keeping the customer informed improves experience and trust
Personalized messages drive higher engagement and encourage repeat purchases
Expand the use of segmentation for mass campaigns with even more personalized messages, explore new automations for support and retention, and analyze qualitative data to continuously optimize communication strategies.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.